Team Lead - Paid Media

Designation: Team Lead - Paid Media Experience: 4 - 7 years Job Location: Pune (Work from Office)

### About Amura :
Amura Marketing is a growth marketing company that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology. Led by engineers-turned-entrepreneurs, Amura is now poised to become a global name in digital marketing, disruptive technology solutions as well as marketing & sales automation. Connect with us to be a part of Team Amura and the ever-changing, exciting digital world.

### Role in the Organization:
We are seeking a Paid Media Team Lead with 4+ years of hands-on expertise in running high-budget campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. We specialize in large-scale real estate marketing campaigns, including end-to-end project launches and marketing efforts tailored to the real estate sector.

Key Responsibilities:

- Strategic Planning and Campaign Execution: Develop and execute comprehensive paid media strategies specifically tailored to real estate developers' marketing objectives.
- Collaborate with internal stakeholders to align paid media efforts with overall real estate marketing goals and client deliverables.
- Drive month-on-month performance improvement to ensure higher ROI for real estate campaigns.

- Campaign Management: Planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Utilize data-driven insights to refine targeting, budget allocation, spend optimization, and campaign performance for the real estate sector.
- Create compelling strategies for branding, lead generation, and conversion campaigns tailored for high-ticket real estate sales.

- Client-Focused Approach: Understand client objectives, analyze real estate-specific metrics, and provide solutions for better campaign efficiency and ROI.
- CPL, CPQL Site visits, bookings, etc
- Work closely with Business Development teams to provide media insights for pitches and presentations.
- Present detailed campaign reports and insights to maintain strong client relationships and ensure transparency.

- Performance & Optimization: Ensure seamless implementation of tracking tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), and CRM integrations (e.g., Sell.Do).
- Optimize campaigns across the paid marketing funnel – from creative strategy to targeting and tracking conversions.

- Revenue Mapping & SOP Implementation: Map individual and team revenue performance against media commissions/media spends handled.
- Develop frameworks to scale campaign performance and ensure the implementation of standard operating procedures (SOPs).
- Focus on maximizing client retention through optimized campaign strategies and enhanced performance delivery.

- Team Training & Management: Drive a team of 7-8 people, ensuring technical expertise in paid media for real estate campaigns.
- Develop training schedules for team members, ensuring alignment with technical, analytics, and reporting skillsets.
- Set and track OKRs (Objectives and Key Results) for the team, ensuring timely completion and measurable improvement in efficiency.

- Staying Updated with Industry Trends: Stay abreast of changes in algorithms, industry trends, and emerging technologies specific to the real estate marketing space.
- Implement best practices in paid media campaigns to maximize MROI (Marketing Return on Investment) for real estate clients.

- Stakeholder Collaboration: Provide regular updates to internal and external stakeholders about campaign performance, improvements, and strategic changes.
- Collaborate with Channel Partner and Developer Relations teams to align marketing objectives across the real estate ecosystem.

Key Metrics for Success:

- ROI on marketing campaigns and media spends.
- Efficiency in achieving lead generation and site visit targets for real estate developers.
- Client satisfaction and retention rates.
- Performance of team-driven campaigns against benchmarks.
- Implementation of processes and SOPs to improve team efficiency.

Interpersonal Attributes:

- Self-driven and motivated to achieve campaign success in the competitive real estate market.
- Excellent multitasking skills with the ability to prioritize work effectively under tight deadlines.
- Strong leadership skills to manage teams, collaborate with stakeholders, and deliver results.
- Agency background with a focus on real estate marketing is highly preferred.