Marketing Manager - iGaming - Hybrid, Taipei, Taiwan

Location: Taipei, Taiwan | Hybrid (usually in the office on Mondays and Tuesdays) | No relocation or work visa support provided.

Bridge local market realities with internal execution to turn market opportunities into revenue growth. Lead marketing strategies and activities that strengthen market presence, support commercial goals, and drive customer acquisition and engagement.

Core Responsibilities

- Market-Driven Commercial Success: Partner with Sales and Account Management to identify, replicate, and scale successful growth strategies across key customers.
- Strategic Prioritization: Define the cross-functional roadmap needed to unlock and accelerate growth in target markets.
- End-to-End Market Execution: Take direct ownership of market execution across:

Product and Platform
- Promotion and Marketing
- Contracts and Compliance

- Marketing Strategy and Planning: Develop and implement marketing plans based on local market needs, business goals, and growth opportunities.
- Brand Awareness and Market Positioning: Strengthen brand visibility and positioning through suitable marketing campaigns, partnerships, and promotional activities.
- Campaign Management: Plan, launch, and manage marketing campaigns across relevant channels to support customer acquisition, engagement, and revenue growth.
- Content and Communications: Oversee marketing content, promotional materials, and communications to ensure they match the brand, target audience, and local market needs.
- Market Research and Competitor Analysis: Monitor market trends, customer behavior, and competitor activities to identify new opportunities and improve marketing strategies.
- Cross-Functional Collaboration: Work closely with Sales, Account Management, Product, and other internal teams to align marketing activities with commercial priorities.
- Marketing Performance and Reporting: Track campaign results, analyze performance data, and recommend improvements to increase effectiveness and return on marketing investment.
- Budget and Resource Management: Plan and manage marketing budgets, resources, and activities to support business priorities and achieve agreed targets.
- Local Market Adaptation: Ensure marketing strategies, campaigns, and promotional activities are suitable for local audiences, market conditions, and relevant compliance requirements.

Key Performance Indicators (KPIs)

- Market Revenue Growth
- On-Time Delivery and Volume of Market Deliverables
- Marketing Campaign Performance
- Customer Acquisition and Engagement
- Brand Awareness and Market Reach
- Marketing Budget Efficiency and Return on Investment
- Achievement of Marketing Plans and Strategic Milestones

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.