About this role
Role purpose
We are Hiring for an experienced, hands-on Performance Creative Lead to establish and accelerate our paid social creative programme during an initial three-month engagement .
This assignment will focus on developing GetAgent’s creative strategy; establishing a structured testing programme and build a sustainable content calendar. The contractor will work closely with our Growth team and Creative Executive; transferring the knowledge and processes needed to support future internal ownership.
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Key responsibilities
- Develop GetAgent’s performance creative strategy for Meta Ads , with approaches that can also support YouTube, Demand Gen and other discovery channels.
- Use customer insight, competitor activity and advertising results to identify new ideas and messages to test.
- Establish a structured testing roadmap covering propositions, hooks, formats, styles, audiences and points in the customer journey.
- Create and manage a rolling content calendar that maintains sufficient creative volume, variety and freshness.
- Produce concepts, briefs, scripts, storyboards and creative references for UGC creators, customers and colleagues appearing in or contributing to ads.
- Work directly with our Growth Creative Executive to produce and launch video, static-image, templated, testimonial, educational and re-marketing creative.
- Train and upskill our Growth Creative Executive through shared planning, production, review and performance analysis.
- Partner with Paid Marketing to evaluate creative using lead-acquisition efficiency, lead quality and ad engagement measures.
- Document test results and turn successful executions into repeatable creative systems.
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Deliverables after three months
- A documented paid social creative strategy and testing framework.
- A prioritised record of completed tests, results and actionable learnings.
- Three month content calendar and prioritised concept backlog.
- Repeatable briefing, scripting, production, approval and creative-review processes.
- Reusable creative templates and clear guidance for scaling successful concepts.
- A practical creative playbook that enables the Growth Creative Executive to continue managing the programme.
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Required experience
- Significant experience developing performance creative for Meta Ads, ideally within a consumer lead-generation business.
- Evidence of using creative testing to improve acquisition scale and efficiency.
- Strong understanding of UGC, short-form video, static advertising, scripting, hooks and platform-native creative.
- Ability to interpret performance data and translate it into the next set of creative tests.
- Experience establishing creative processes, testing programmes and content calendars.
- Strong creative judgement and the ability to provide clear, constructive feedback.
- Experience transferring knowledge and developing creative capability within a team.
- Comfortable working across strategy, ideation, briefing, production oversight, iteration and analysis.
- Able to operate at speed within a Growth environment and balance creative quality with testing velocity.
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Measures of success
- Increased volume and regularity of meaningful creative launches.
- Broader coverage of formats, messages and creative styles.
- A clear and sustainable pipeline of prioritised creative tests.
- Identification and continued development of scalable creative concepts.
- Creative improvements that contribute to growth in paid social lead volumes while maintaining acquisition efficiency and lead quality.
- Clear evidence that creative learnings are being carried into subsequent tests.