Marketing Analyst

Marketing Analyst Marketing Operations & Communications

About the Role

We are seeking a Marketing Analyst to support a global marketing communications team with marketing operations, content management, digital updates, and project coordination. This is an excellent opportunity for someone who is highly organized, detail-oriented, and comfortable managing multiple projects and stakeholders. The ideal candidate has experience maintaining marketing assets, coordinating website or content updates, tracking project timelines, and supporting cross-functional marketing initiatives within a corporate environment.

Key Responsibilities

Marketing Operations & Content Management

- Support updates to customer-facing marketing and brand materials
- Maintain organized inventories of marketing assets, including ownership, status, priority, and required updates
- Coordinate updates to brochures, presentations, product materials, videos, templates, event materials, and other marketing collateral
- Maintain accurate version control, source files, and asset documentation
- Identify outdated, duplicate, incomplete, or inconsistent materials

Digital Marketing Support

- Assist with website content and digital asset updates
- Perform quality checks to ensure content accuracy, working links, correct asset versions, and brand consistency
- Support content replacement and migration projects
- Assist with localization and translation workflows as needed

Project Coordination

- Maintain project trackers, timelines, milestones, owners, dependencies, and completion metrics
- Coordinate deliverables across marketing, product, digital, creative, regional teams, agencies, and external vendors
- Prepare clear project status updates and reporting
- Communicate project risks, delays, approval needs, and outstanding content requirements

Content & Data Analysis

- Analyze marketing asset inventories to identify gaps, outdated content, duplication, and update priorities
- Support audits of marketing communications across different channels and markets
- Recommend improvements to content organization, governance, workflow efficiency, and asset reuse

Qualifications

- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience
- 25 years of experience in marketing communications, marketing operations, digital marketing, content operations, project coordination, or a related area
- Strong project management and organizational skills
- Experience managing marketing collateral, digital content, websites, presentations, or marketing documentation
- Strong attention to detail and ability to manage multiple priorities simultaneously
- Proficiency with Microsoft Excel and PowerPoint
- Strong written and verbal communication skills
- Ability to effectively collaborate across cross-functional teams

Preferred Qualifications

- Experience with content governance, brand consistency, or large-scale content updates
- Familiarity with content management systems, digital asset management platforms, or work management tools
- Experience working with creative agencies, production vendors, or regional stakeholders
- Experience with web content, localization, translation workflows, or digital analytics
- Experience within B2B, manufacturing, industrial, automotive, commercial vehicle, or aftermarket environments is a plus

Key Skills

- Marketing Operations
- Marketing Communications
- Content Operations & Asset Management
- Project Coordination
- Digital Marketing
- Microsoft Excel & PowerPoint
- Data Analysis & Reporting
- Cross-Functional Collaboration
- Brand Consistency
- Quality Assurance

Ideal Candidate

The strongest candidate will have 35 years of marketing communications or marketing operations experience within a corporate environment and a track record of managing content trackers, marketing assets, website updates, timelines, and multiple stakeholders.
Job Type & Location
This is a Contract position based out of Southfield, MI.
Pay and Benefits
The pay range for this position is $28.00 - $30.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If eligible, the benefits
available for this temporary role may include the following:

Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Job Type & Location
This is a Contract position based out of Southfield, MI.
Application Deadline
This position is anticipated to close on Oct 23, 2026.
Workplace Type
This is a fully onsite position in Southfield,MI.

About Aston Carter

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email [email protected] for other accommodation options.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.