Public Relations & Influencer Manager

Position Summary

The Public Relations & Influencer Manager is communications professional responsible for developing and executing integrated earned media and influencer strategies that build brand awareness, strengthen reputation, engage audiences, and support client business objectives.

The ideal candidate is a strong storyteller, exceptional writer, skilled media relations professional, and experienced will selecting and managing relationships with influencers, who understands how stories move across earned, owned, shared, and social channels.

This person should be equally comfortable pitching a journalist, developing a social content briefing for a content creator, managing an online conversation, or developing a response to a reputation issue.

Key Responsibilities

Public Relations & Earned Media

- Develop and execute strategic PR programs aligned with client marketing, communications, and business objectives.

- Identify compelling and differentiated stories that can earn media attention.

- Build and maintain relationships with journalists, editors, producers, freelancers, podcast hosts, and other media professionals.

- Develop targeted media lists and personalized pitching strategies.

- Proactively pitch local, regional, national, trade, business, consumer, and lifestyle media.

- Secure interviews, features, profiles, expert commentary, trend stories, broadcast segments, product coverage, and other earned opportunities.

- Write press releases, pitches, media alerts, talking points, fact sheets, executive biographies, contributed articles, award submissions, and briefing materials.

- Prepare executives and client representatives for interviews and media appearances.

- Monitor news and industry developments for timely opportunities to position clients within relevant conversations.

- Identify new ways for clients to participate authentically in relevant online conversations.

- Stay current on social platform changes, audience behaviors, content formats, algorithms, and emerging trends.

- Collaborate with paid media teams when organic content should be amplified.

Content & Storytelling

- Collaborate with other members of the PR team to develop ideas that can work across PR, social media, influencers, creators, events, and other communications channels.

- Consultant and collaborate with Social Media Manager for cross promotion and partnership opportunities.

- Collaborate with creative teams on photography, graphics, video, reels, short-form video, and other social-first content.

Influencer & Creator Relations

- Identify influencers and creators whose audiences, content, credibility, and values align with client brands.

- Develop and manage influencer and creator outreach.

- Coordinate product seeding, experiences, events, partnerships, and content collaborations.

- Develop creator briefs that establish clear objectives while maintaining authentic creator voices.

- Evaluate potential partners based on audience quality, relevance, engagement, credibility, and brand alignment.

- Identify opportunities where creators can amplify broader PR campaigns and brand stories.

Education & Experience Requirements

- Bachelor’s degree in public relations, communications, journalism, marketing, digital media, advertising, or a related field preferred.

- An equivalent combination of relevant education and professional experience will be considered.

- Minimum 2 years of professional experience in public relations, social media, communications, or integrated marketing; agency experience preferred.

- Demonstrated professional experience in both public relations/media relations and social media strategy required.

- Continuing education, professional certifications, or specialized training in social media, digital marketing, analytics, content strategy, AI-enabled communications tools, or related disciplines is a plus.