Manager, Shop & Buy Website

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

Are you passionate about building brands through connected digital experiences? We are looking for a strategic, results-oriented leader to set the direction for Ford’s website strategy, creative execution, and marketing technology deployment.

The Consumer Web Manager (Discover/Shop) will bring Ford’s vehicles to life online by connecting business strategy, customer insights, and digital marketing execution. This strategic digital marketing leader will guide collaboration across Analytics and Data, User Experience, Brand Marketing, and Digital Product Management teams to create connected website experiences that engage prospects, support the shopping journey, and deliver measurable business value.

You’ll have…

- Bachelor’s degree in marketing, communications, or a related field required.
- Minimum of 10 years of professional experience in automotive, brand marketing, digital marketing, or a related field.
- At least 10 years of progressively responsible digital experience, including leadership of complex, cross-functional initiatives.
- Strong knowledge of advertising technology, search engine optimization (SEO), AI optimization and generative engine optimization (AIO/GEO), and web technologies and platforms, including Adobe Marketing Cloud (AEM, AAM, Analytics, and Target) and Salesforce.
- Experience advancing an integrated Content Supply Chain through agentic and generative AI, rendering, visualization, 2D drawing, image-editing, and manufacturing tools to accelerate scalable content creation, optimization, personalization, and delivery.
- Demonstrated leadership in setting direction, mobilizing cross-functional teams, and enabling the execution and measurement of large-scale consumer engagement and marketing initiatives.
- Strong program and project leadership skills, with the ability to establish clear priorities, governance, and ways of working that empower teams and agency partners to deliver high-quality work efficiently.
- Proven ability to interpret complex business, customer, and performance data; identify meaningful patterns and actionable insights; and translate findings into clear strategic recommendations that guide marketing decisions and business outcomes.
- Exceptional storyteller with the ability to synthesize data, insights, and business context into compelling narratives and executive-ready presentations that align agency partners, influence Ford leadership, and drive action.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role, taking into consideration your qualifications and other relevant factors.

For more information on salary and benefits, click here: https://fordcareers.co/LL6

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid

#LI-DA1