DGM/GM - Key Accounts Sales

Job Requirements

Designation: DGM / GM – Key Account Management (Solar Module Sales)

Job Summary

Parameter

Key Responsibilities / Deliverables

Financial Perspective

• Drive achievement of annual sales revenue and order booking targets for assigned key accounts.

• Maximize profitability through effective pricing, commercial negotiations and contract management.

• Increase wallet share and business volume from existing customers.

• Ensure timely collection of payments and maintain healthy receivable cycles.

• Contribute to sustainable business growth through strategic account expansion.

Customer Perspective

• Build and maintain long-term relationships with EPC companies, IPPs, Solar Developers, Government customers and C&I clients.

• Act as the primary point of contact for key customer accounts.

• Drive customer satisfaction through proactive engagement and superior service delivery.

• Identify customer requirements and provide effective business solutions.

• Enhance customer retention and generate repeat business opportunities.

Internal Process Perspective

• Manage the complete sales cycle from opportunity identification to commercial closure.

• Develop and execute strategic account plans aligned with business objectives.

• Monitor customer project pipelines and align sales strategies accordingly.

• Collaborate with operations, supply chain, finance and technical teams for seamless order execution.

• Maintain accurate sales forecasts, CRM records and account performance reports.

Learning & Growth Perspective

• Continuously track market trends, competitor activities and industry developments.

• Identify new business opportunities and support market expansion initiatives.

• Drive adoption of best practices in key account management and customer engagement.

• Support new product launches and strengthen customer awareness of product offerings.

• Build strong cross-functional collaboration to enhance business performance and customer experience.

Educational Qualification

- Bachelor's Degree in Engineering, Business Administration, Marketing or a related discipline.
- MBA in Sales, Marketing or Business Management preferred.

Experience

- 12-18 years of experience in B2B sales and key account management.
- Minimum 5 years of experience in Solar PV, Renewable Energy, Electrical Equipment or related industries.
- Proven experience in handling large EPC customers, Solar Developers, IPPs and institutional accounts.
- Demonstrated track record of achieving and exceeding sales targets.
- Strong exposure to contract management, commercial negotiations and customer relationship management.

Work Experience

Key Skills & Competencies

- Key Account Management
- Strategic Sales
- Customer Relationship Management
- Market Intelligence
- Stakeholder Management
- Communication Skills
- Presentation Skills