About this role
MGID is a global native advertising platform that helps brands reach unique local audiences at scale. At MGID, we empower brands and publishers to collaborate transparently through our privacy-first targeting technology. This enables advertisers to drive performance and awareness while allowing publishers to retain and monetize their audiences. Today, we are creating unique technologies, and with your help, we aim to reach even higher.
As an Account Manager, you will be responsible for maintaining and developing partnerships with clients by optimizing their performance, upselling products, and retaining clients.
What You'll Do:
- proposes new solutions and formats to increase the amount of spends and/or obtain betterperformance from current traffic campaign delivery
- develops different cooperation terms & conditions with small agencies, individual advertisers to attract new advertisers and increasing their spends
- works on internal and external optimization of active clients to achieve higher performance of current cooperation (higher CTRs, CPMs, CPCs, Revenue etc.)
- works in close cooperation with the team of accounts from the publishers side (and BI team) to achieve better targeting of ad campaigns and traffic; (whitelisting change, retiring blocked widgets etc.)
- increases general spends of MGID from the cooperation with clients through internal optimization of active ad campaigns (CPCs, category filters, blocklist / whitelist changes, new ads creation etc.)
- performs complicated optimization steps requiring a deep understanding of the sphere in general, our system in particular, and thorough analytics study under constant supervision
- reconnects with clients that stopped cooperation with the purpose to resume the collaboration, possibly with adjustments in current terms of work
- continues active negotiations with clients that are at the point of switching to another traffic provider; persuading the client to continue the cooperation
- works closely to gather information from clients what are the differences between or and other platforms to get deeper understanding what have to be changed or improved on our side for rising spends by them
- campaign optimization using checklists
Requirements
Who you are:
- 1 year of experience in Account Management
- Basic knowledge and understanding of the online advertising industry, technologies
- College degree or equivalent in account management/customer service experience preferred
- Media buying experience, as well as working with Brands and Agencies preferred
- Bachelor/Master degree
- Fluent in English and Hindi; other languages can be a plus
MGID is an awesome place to work for those who share a results-driven culture, passion for AdTech, innovation, and human focus . We set ambitious goals, approach challenges with enthusiasm, and value honesty, transparency, and empathy. We celebrate the diversity and the unique contributions of each individual. By embracing these values, we create a culture of excellence, creativity, and empathy. We are proud to be an equal opportunity employer.
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