App Measurement Specialist, Large Customer Sales (English, Turkish)

GoogleIstanbul, IstanbulOn-siteFull-timeStaff, 8–12 yearsListed 1 hour ago

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About this role

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As an App Measurement Specialist in Large Customer Sales, you will be the authority on app attribution, analytics, and signal durability across Google's full-funnel advertising portfolio. You will care deeply about connecting digital media investments to downstream in-app value, bridging the gap between Google's advertising platforms, third-party Mobile Measurement Partners (MMPs like AppsFlyer and Adjust), and client-side data systems.

You will act as a trusted advisor to decision-makers and C-level leads at an enterprise account across Turkey. You will help them navigate through shifts in mobile privacy and guide the architectural adoption of durable measurement solutions. By demystifying attribution models, resolving Source of Truth discrepancies, and unlocking cross-channel in-app value, you will translate complex measurement clarity into commercial confidence and accelerated business growth.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Minimum qualifications:

- Bachelor's degree or equivalent practical experience.

- 8 years of experience in digital media, sales, marketing, or product roles.

- Experience working with digital organizations.

- Experience identifying and recommending solutions to improve customer strategy, and working with executive leadership.

- Experience in the app and mobile marketing ecosystem, including third-party attribution partners (MMPs), Self-Attributing Networks (SANs), mobile ad networks, and native app store ecosystems (e.g., Google Play).

- Ability to communicate in English and Turkish fluently to engage with global internal teams and external clients.

Preferred qualifications:

- Extensive knowledge of Mobile Measurement Partners (e.g., AppsFlyer, Adjust), including postback setup, attribution waterfall rules, and raw log analysis.

- Expertise in privacy-safe measurement protocols, including cross-industry frameworks (e.g., SKAN, Privacy Sandbox) and Google's dedicated solutions (e.g., Firebase, On-Device Measurement - ODM, and Integrated Conversion Measurement - ICM).

- Deep understanding of the App-first industries, a goal for its growth, and a commitment to advance Google's forward-looking strategies within the above vertical.

- Deep knowledge of conversion tracking setup and management within Google platforms.

- Deep knowledge of Web-to-App measurement frameworks and deep linking infrastructure.

- Establish and execute sales/product strategies within functions to specific clients to meet desired outcomes, align product and business strategies to develop a roadmap, and provide feedback to inform and align product and go-to Market (GTM) strategies.

- Identify business growth opportunities within the market and for customers and work with internal stakeholders to determine and drive the business growth, potential of opportunities, and marketing efficiency, and the incremental investment recommended to achieve customer business outcomes.

- Manage expectations and maintain relationships with stakeholders to build rapport and credibility, and plan, create, deliver strategy, and provide input to help stakeholders achieve project goals.

- Share and scale best practices, learnings, and business strategies (e.g., objection managing, pitching, business techniques, etc.) to upscale accounts, and link solutions and best practices to meet customer and Google business needs.