About this role
Job Summary
Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
SUMMARY
As a Director of National Sales , you are an influential leader who develops a high-energy sales culture that fosters success, enthusiasm, and a winning atmosphere as you lead several managers and support staff. You will be responsible for overseeing all national political sales revenue in assigned Spectrum Reach markets, leading client-facing efforts, and collaborating cross-functionally with stakeholders to develop and implement sales strategies. If you enjoy variety in your daily work environment, supportive and motivated teams, and the opportunity to make a difference in each client’s business, then Spectrum Reach is the place for you.
Responsibilities
DUTIES & RESPONSIBILITIES
This is a high-visibility role where your leadership directly fuels growth. You'll partner closely with Ampersand and Spectrum Reach stakeholders, guide a team of National Sales Managers, and be the go-to voice for major client relationships across your territory.
- Own budget attainment for your region, building and presenting quarterly strategy plans to Spectrum Reach leadership (RVP, VPs, DOS, VP National Sales) and reporting on results
- Lead and inspire a team of National Sales Managers, fostering a growth mindset and customer-first culture
- Apply a sharp understanding of the evolving media ecosystem — especially data and multiscreen products — to drive revenue and value
- Develop winning strategies for key accounts and serve as the primary point of contact for the Spectrum Reach Enterprise
- Cultivate strong relationships with key clients, agency partners, and major accounts across the Spectrum footprint, with a focus on local and agency decision-makers
- Collaborate cross-functionally with DOS, LSM, News, Digital, Marketing, Customer Experience, and Yield & Inventory teams
- Negotiate for share, use research and data to shape sales strategy, and pitch opportunities to current and prospective clients
- Deliver best-in-class account stewardship alongside the National Sales Support team and Ampersand
- Maintain CMR reports and competitive tools to identify opportunities and convert targets into closed business
- Track weekly performance and forecast budget attainment with precision
- Lead political ad sales activity in your territory, coordinating with the Spectrum Reach Political Specialist
- Champion a culture of high performance and celebration across your team and Ampersand partners
- Travel as needed to build relationships with clients, agencies, and Ampersand teams
Qualifications
QUALIFICATIONS
Required Qualifications
- 10+ years of media sales experience
- 5+ years of National Sales, ideally partnering with Rep firms.
- 2+ years of management or leadership experience
- Experience working with major advertising agencies
- Bachelor's degree (or equivalent education and experience)
- Exceptional interpersonal and relationship-building skills
- Strong cross-functional collaboration and presentation abilities
- Proven track record as a team builder
- Thrives in high-energy environments with strong time management and persistence
Preferred Qualifications
- Advanced education beyond a bachelor's degree
- Familiarity with sales reporting systems like Strata or Eclipse
- Cable or broadcast television experience
- 5+ years of management experience