About this role
Plans, buys and optimizes offline media for SO and FAM: TV, radio, OOH, cinema, print and transit. Gets the most reach and acquisition impact out of the offline budget, and proves it with data.
Build annual and campaign-level offline media plans with the Brand Marketing
- Managers, aligned with online media run by Acquisition
- Negotiate and buy TV, radio, OOH, cinema, print and transit media, directly or
- through the media agency
- Manage the media agency: briefs, plans, buys, invoices and agency performance
- reviews
- Negotiate rates, bonus spots, packages and annual commitments with networks
- and OOH operators
- Make sure every placement meets PAGCOR advertising rules, broadcast standards,
- time-slot limits for gaming ads and site restrictions such as distance from schools
- and churches
- Verify delivery: spot monitoring, proof of airing, OOH proof of posting
- Measure offline impact with BI: branded search lift, traffic and registration lift by
- region and time slot, and TV-to-online attribution
- Manage the offline media budget and report spend against plan
Requirements
- 5+ years in offline media planning and buying, at a media agency or in-house
- Strong relationships with Philippine TV and radio networks and major OOH
- operators
- Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP
- buying
- Comfortable with data and attribution; able to link offline spend to online results
- Online gaming, betting, telco or e-wallet media experience preferred
- Knowledge of advertising restrictions for regulated categories in the Philippines