Intern - Consumer Marketing

Intern – Consumer Marketing
The Intern – Consumer Marketing will be responsible for developing and implementing comprehensive social media strategies to enhance brand visibility, engage customers, and drive traffic and sales. The ideal candidate will possess a deep understanding of social media platforms, trends, and best practices, as well as a passion for e-commerce and digital marketing.
Department: Consumer Marketing Job Type: Full–Time (Work from Office) Location: Bangalore Experience: 0- 1 Years Duration: 4 Months (Paid Internship)
ROLES & RESPONSIBILITY: Strategy Development: • Develop and execute social media strategies aligned with overall marketing objectives and brand identity. • Identify key target audiences and tailor content to effectively engage and resonate with them. • Stay abreast of industry trends and competitor activities to continually refine and optimize strategies. Content Creation and Management: • Create compelling and visually appealing content (including but not limited to images, videos, and copy) for various social media platforms such as Instagram, YouTube, Snapchat, LinkedIn, Pinterest, etc. • Plan and schedule content calendars to ensure consistent and timely posting. Campaign Execution: • Plan and execute social media campaigns (including promotions, contests, influencer partnerships, etc.) to drive user engagement, traffic, and conversions. • Collaborate with cross-functional teams (e.g., marketing, sales, product development) to integrate social media initiatives with overall business objectives. Performance Analysis and Reporting: • Monitor and analyse key performance metrics (e.g., reach, engagement, conversion rates) to assess the effectiveness of social media efforts. • Generate regular reports summarizing campaign results and provide actionable insights for continuous improvement.
SKILLS & EXPERIENCE: • Bachelor’s degree in marketing, Communications, Business Administration, or related field. • Strong understanding of social media platforms, algorithms, and analytics tools. • Excellent written and verbal communication skills. • Creative thinker with a passion for storytelling and visual aesthetics. • Ability to work independently and collaboratively in a fast-paced environment. • Detail-oriented with strong organizational and time management skills. • Familiarity with e-commerce platforms and digital marketing principles is a plus.