Director, Media Analytics

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

The Marketing and Client Solutions Decision Sciences ( Growth) team is at the center of our Media practice, strategy and innovation at CIBC. Its sole focus is to efficiently drive growth in reach and conversions through efficient media investments that are data driven. We work across different enterprise teams at CIBC and Simplii helping them understand and serve our clients and Canadians better each day. We apply best practices in marketing measurement, descriptive and predictive analysis, machine learning, artificial intelligence and leverage the latest in big data technology platforms.

Reporting into the COE Lead for Marketing and Client solutions within AI Data and Analytics, this role is responsible for leading a Media decision sciences practice, delivering on strategic priorities, managing and maintaining team operations and senior stakeholder relationships, equipping the Media Ops teams with high quality and timely data and insights to continuously optimize our Media. This Director will lead, manage and mentor a small team of Junior and Media scientists. This role requires a hands-on approach to solving problems, planning and managing change related to all aspects of marketing sciences delivery.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

- Champion media analytics as a strategic growth driver — Serve as the trusted analytics partner to marketing, retail, wealth, and distribution leaders by translating business priorities into clear media measurement, experimentation, and optimization strategies. Ensure solutions are practical, scalable, and aligned to business outcomes.
- Lead measurement, experimentation, and optimization across the media ecosystem — Oversee the design, implementation, and ongoing evaluation of analytics frameworks, models, and test-and-learn programs that improve media effectiveness. Guide the team in applying advanced analytics, AI/ML, and emerging GenAI capabilities to both structured and unstructured data, with a strong focus on campaign performance, attribution, audience insights, and investment optimization.
- Deliver end-to-end analytical solutions — Lead work from problem definition and methodology through execution, validation, monitoring, and refinement. Continuously evolve approaches as business needs shift, new channels emerge, or performance insights suggest optimization opportunities.
- Build a high-performing analytics function — Lead, coach, and develop a strong team of media analytics professionals. Hire and nurture talent with the right blend of analytical rigor, business acumen, and media expertise. Set clear expectations, remove barriers, and ensure the team is aligned to business priorities and enterprise goals.
- Embed responsible, effective analytics practices — Foster high standards in measurement design, data quality, experimentation discipline, and responsible AI use. Ensure the team’s work adheres to relevant policies, governance standards, and best practices while maintaining credibility with partners across the organization.

Who you are

- You are a media analytics leader first. You bring strong command of the media landscape and understand how to connect channels, audiences, and investments to measurable business outcomes. You are fluent in media effectiveness, incrementality, attribution, testing, and optimization.
- You combine craft expertise with strategic thinking. You know how to move from business question to analytical approach to actionable recommendation. You are comfortable shaping measurement strategies that inform planning, improve performance, and support better investment decisions.
- You are highly analytical and experimentally minded. You have deep experience applying advanced analytics to marketing and media use cases, including forecasting, audience analysis, causal measurement, optimization, and performance diagnostics. You understand how to structure rigorous experiments and use evidence to guide decisions.
- You are digitally and technically fluent. You are comfortable working with modern analytics and data science tools such as Python, SQL, Pandas, scikit-learn, and cloud-based data environments. You can partner effectively with technical teams while staying focused on business relevance and usability.
- You are an effective translator between technical and business teams. You can turn complex analytical concepts into clear, compelling narratives for senior stakeholders. You know how to influence decisions, build trust, and bring partners along in environments with complexity and ambiguity.
- You are a strong people leader. You lead with clarity, accountability, and empathy. You develop talent, elevate team capability, and create an inclusive environment where high performance and collaboration go hand in hand.
- You understand applied AI in a marketing context. — You have experience using traditional AI/ML techniques and an appreciation for where GenAI can enhance workflows, insight generation, and decision support. You are thoughtful about where these tools add value and where rigor in measurement must remain paramount.
- You bring strong business and industry judgment. Experience in marketing, media, or sales analytics is essential, and financial services experience is a strong asset. You understand how to operate in a regulated, complex environment while still driving innovation and impact.
- You are well-credentialed and credible. You bring advanced academic training in analytics, statistics, economics, mathematics, computer science, engineering, or a related discipline, along with a track record of delivering large, high-impact analytical initiatives.
- Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

- We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
- Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
- We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

- CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]
- CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
- You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
- We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
- We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location
81 Bay Street, Banking Centre

Employment Type
Regular

Weekly Hours
37.5

Skills
Client Counseling, Communication, Data Analysis, Leadership, Marketing Analytics, Marketing Strategies, Media Analytics, Media Intelligence, People Management, Prioritization, Process Improvements