About this role
Reporting to the Manager of Loyalty Marketing, this position is responsible for driving customer acquisition, retention and engagement for SIGA and the loyalty program, directly impacting casino visitation, carded play and overall revenue growth. This role will develop and manage all promotions, special events and engagement campaigns, and ensure that marketing and the loyalty club remains competitive, compelling and aligned with SIGA’s strategic map.
Successful completion of a four-year bachelor’s degree in Business Administration, Commerce, Marketing, Journalism, Communications or a related field. Certified Loyalty Marketing Professional (CLMP) is an asset. Minimum 2 years’ experience in Marketing, Business, Hospitality, Tourism, or Customer Relationship Management. Familiarity with campaign execution, analyzing performance metrics, and budget management is preferred. Experience working with marketing technologies (i.e. Casino Marketplace, Bally Intelligence, Asana, etc.).