About this role
Responsibilities:
- Own UAE’s marketing performance day to day, treating local commercial outcomes as a
direct personal accountability, not a shared regional metric.
- Execute the UAE portion of the regional marketing plan agreed with the Head of Marketing,
MENA, adapting tactics to local market conditions within agreed budget and brand
parameters.
- Manage local brand, OOH, TV, radio, podcast, affiliate, and influencer relationships in UAE,
in coordination with central Centres of Excellence, who retain authority over execution
quality and standards.
- Track UAE-specific brand health and digital reputation signals, surfacing issues early
rather than after they show up in the numbers.
- Recommend budget reallocation and channel trade-offs for UAE to the Head of Marketing,
MENA, with clear rationale, rather than requesting sign-off without a point of view.
- Escalate regulatory, cultural, or reputational risks specific to Dubai to the Head of
Marketing, MENA and relevant CoE leads, early and factually.
- Build and manage the day-to-day relationships with UAE-based agencies, media owners,
and partners that make fast, well-judged local decisions possible.
- Coordinate agency or junior marketing resource dedicated to UAE where the market
requires it.
- Support Head of Marketing MENA with other markets as and when required with a
particular focus on supporting performance marketing across the region.
Requirements:
Industry Knowledge
- Experience running marketing execution or owning a market/channel budget in a regulated consumer industry (financial services, fintech or brokerage preferred)
- First-hand knowledge of UAE channels: OOH, TV, radio, podcasts, affiliates, influencers and local sponsorships
- Understanding of the SCA framework and UAE marketing rules, and the habit of checking before assuming
Problem-Solving
- Able to spot which local opportunities fit agreed strategy and risk tolerance, and which don’t
- Make quick, sound calls within your remit and know what needs Head of Marketing, MENA sign-off
- Look for the root cause when a channel underperforms instead of adding spend
Collaboration & Influence
- Work with Centres of Excellence on execution standards, not around them
- Manage agencies, media and partners like someone who owns the outcome
- Escalate risks early rather than explain them later
Mindset & Style
- Treat UAE as your market, while final sign-off sits with the Head of Marketing, MENA
- Comfortable working within set boundaries while still pushing for what the market needs
- Low ego, high accountability: own results and misses alike
- Fluent Arabic and English required
What you will get in return:
- Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
- Work-Life Harmony: Join a company that genuinely cares about you —because your life outside of work matters just as much as your time on the clock.
- Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
- Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
- Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
- Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
- Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
- Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community