Social Media and Communications Manager MEA (m/f/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

YOUR RESPONSIBILITIES:

- Lead BIRKENSTOCK’s social media strategy and execution across MEA, aligned with regional brand objectives and seasonal priorities
- Support the BIRKENSTOCK storytelling by overseeing partner created content and ensuring high brand quality
- Manage retail social media, community engagement and creator collaborations to strengthen brand storytelling and audience connection
- Monitor social media performance, analyse insights and deliver reporting and recommendations to continuously optimise content and strategy effectiveness
- Collaborate with digital and performance media teams to deliver integrated campaigns and ensure consistency across organic social, paid media and e-commerce
- Manage external agency relationships, briefs and budgets, ensuring efficient execution and alignment with regional priorities
- Support regional PR and brand communications, including media relations, product seeding, launches and events

YOUR PROFILE:

- Minimum 5 years of experience in digital content creation, social media management or digital marketing, ideally within the fashion, lifestyle or sports industry
- In-depth, up-to-date knowledge of social media platforms, algorithms and content formats across Meta, TikTok and SnapchatCreative and curious with a strong understanding of emerging trends, consumer behaviour and brand awareness
- Strong attention to detail and excellent creative judgement, with a high standard for content quality and brand consistency
- Proficiency in digital content creation and editing tools (e. g.  Adobe Creative Suite, Canva, CapCut or similar)
- Proactive, highly organised and able to manage multiple priorities in a fast-paced environment, juggling tight deadlines
- Fluency in English is essential, Arabic and French skills are nice-to-have

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!
Please hand in your application in English.