EA SPORTS FC Franchise Campaign Marketing Intern

Locations : Guildford, Surrey, United Kingdom
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Contract: 12 month paid internship

Start Date : July 2027

Work Model: Hybrid (3 days a week onsite minimum)

The Challenge Ahead

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader sports and entertainment ecosystem.

Reporting to the Campaign Marketing team, you will help develop and activate outstanding marketing campaigns across the EA SPORTS FC franchise and important partnerships.

Responsibilities:

Planning:

- You will support Campaign Managers with Go-To-Market planning and coordination.
- You will invest in understanding the UK gaming market and its trends

Execution:

- You will help activate marketing, PR and community asset delivery across launch and live service campaigns.
- You will support our local creator partnerships and social media channels in the UK
- You will assist the Marcom team with specific and ad-hoc projects e.g. press showcase, preview/review events, producer tours, conferences etc.
- You will review campaign materials before distribution to our network of players and partners.

Communications:

- You will coordinate and attend internal marketing meetings, bringing fresh ideas and support
- You will join external partner meetings, providing support to the wider team.

Operations:

- You will manage and track local budgets and monitor campaign performance metrics alongside agency partners.
- You will track and coordinate game stock and merchandise requests with the FC Operations Team

Eligibility:

- You are currently studying in your penultimate year of an undergraduate Bachelor’s degree with a planned placement year (not a Masters or Graduate student)
- You are available to commence a full-time, 12-month placement in July 2027
- You are eligible to work in Guildford, UK without additional visa or relocation support

Skills:

- Familiarity with the video gaming and entertainment industry
- Passion for Women’s or Men’s football
- Understanding of the UK media landscape and social media trends
- Experience using Adobe Photoshop at an intermediate level
- Organisation skills to manage multiple project deadlines
- Collaboration skills to navigate challenges in a team environment

Help us make play happen. Apply now with an up-to-date CV and Cover Letter in English , explaining why you would like to join EA for this internship position.

About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.