About this role
About the Role
This role covers two marketing opportunities at an early-stage B2B AI voice company: Marketing Lead and Product Marketing Manager. You will help turn a technical product into clear, compelling positioning and build marketing that supports growth across markets.
What You'll Do
- Develop positioning, messaging, and storytelling that make a technical product distinctive and easy to understand.
- Lead go-to-market launches for products, features, customer segments, and international markets.
- For the Marketing Lead focus, own marketing strategy, budget, KPIs, and pipeline impact, and build repeatable growth programs across organic and paid channels.
- Apply AI and automation tools to marketing execution, test new channels, and use experiments and data to guide decisions.
- Build and lead a marketing team while remaining hands-on, and create sales materials, case studies, customer stories, and product website messaging.
- Conduct competitive and market research and support expansion into markets such as the UK and US.
What We're Looking For
- For the Marketing Lead focus, at least 4 years of growth or marketing experience, including ownership of a marketing function and meaningful budget; for Product Marketing, at least 3 years of B2B product marketing experience.
- Experience in startups as well as a scale-up or larger organization, with a record of building new programs and scaling them.
- Strong positioning and storytelling skills, especially for technical products, plus experience with paid and organic growth channels.
- Comfort with AI and automation tools, KPIs, experimentation, and pipeline-focused measurement.
- Experience launching into new segments or international markets and, for the Marketing Lead focus, building a team while executing directly.
- A strong academic background and early-career consulting or comparable experience are preferred.
- Native or fluent German and professional fluency in English are required.
Compensation & Benefits
Base salary: €75,000 to €120,000 annually. Visa sponsorship is not available.
Location
On-site, five days a week in Berlin, Germany.