About this role
### About the Role
We’re looking for a Digital Marketing Executive with hands-on experience in performance marketing, SEO, analytics, lead generation, marketing automation, and AI-powered marketing. You’re analytical, proactive, and driven by measurable results in growth, customer acquisition, and ROI.
### What You’ll Do
Performance Marketing
- Plan, run, and optimize campaigns on Google, Meta, LinkedIn, YouTube, display networks, and ChatGPT Ads (where available).
- Manage budgets, targeting, remarketing, creatives, conversion tracking, and A/B tests.
- Track CPC, CPL, CPA, CAC, ROAS, and CVR to improve performance and ROI.
SEO and Organic Growth
- Execute technical, on-page, and off-page SEO.
- Run keyword research, competitor analysis, SEO audits, and content-gap analysis.
- Monitor rankings, organic traffic, indexing, Core Web Vitals, and conversions.
Analytics and Reporting
- Manage GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
- Build dashboards in Looker Studio, Power BI, Excel, or Google Sheets.
- Analyze funnels and attribution to find growth opportunities.
Lead Generation and CRO
- Drive qualified leads through paid and organic channels.
- Track lead quality and funnel conversion rates.
- Work with Sales to improve lead conversion and landing-page performance.
Automation and AI
- Build marketing workflows in n8n, Zapier, and Make.
- Connect CRMs, APIs, and webhooks to streamline processes.
- Use AI tools like ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and automation.
Content and Creative
- Support social campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI creative tools.
Must-haves
- 2–5 years of hands-on digital marketing experience with proven results in lead generation and acquisition.
- Strong skills in paid ads, SEO, GA4, GTM, Search Console, and conversion tracking.
- Reporting experience with Looker Studio, Power BI, Excel, or Google Sheets.
- Experience with n8n, Zapier, or Make, and an understanding of APIs, webhooks, and CRM integrations.
- Solid grasp of funnels, CRO, and ROI optimization.
- Strong analytical, communication, and problem-solving skills.
- Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field.
Nice-to-haves
- Experience in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation.
- Familiarity with HubSpot, Salesforce, or Zoho.
- Basic knowledge of HTML, JavaScript, and website architecture.