Head: Visual Identity & Brand Enablement

REQUISTION DETAILS

REQ 148364 Thembi Mtshali

Location: Johannesburg, Sandton

Closing Date: 27 October 2026

Job Family

Marketing, Communication and Research
## Career Stream

Marketing and Brand Management
## Leadership Pipeline

Manage Function
## FAIS Affected

Job Purpose

To develop, govern and execute Nedbank's visual identity, environmental branding and brand enablement strategy across all physical and employee-facing touchpoints. The role is responsible for ensuring consistent application of the Nedbank brand within branches, corporate environments, signage, merchandising, corporate wear, and related branded assets, while driving operational excellence, stakeholder alignment, governance, innovation and cost optimisation in support of Nedbank's strategic objectives..

Job Responsibilities

Brand Identity & Visual Governance
• Develop and implement the visual identity and brand enablement strategy aligned to Nedbank's overall brand and business strategy.
• Govern the application of Nedbank's visual identity standards across all physical and branded environments.
• Ensure consistent and compliant execution of brand standards across South Africa and Nedbank Africa Regions.
• Maintain and update brand specifications, standards, toolkits and governance documentation.
• Evaluate emerging trends and introduce best practices that strengthen and evolve the Nedbank brand experience.
Environmental Branding & Infrastructure
• Lead the design and execution of branch branding, signage, ATM branding, environmental graphics and related infrastructure initiatives.
• Drive delivery of strategic infrastructure branding programmes aligned to business transformation objectives.
• Ensure brand consistency across new builds, refurbishments, relocations and branch format transformations.
• Oversee maintenance, refresh and repair programmes to protect the quality and integrity of physical brand assets.
• Support future-fit branch and distribution channel initiatives through the adaptation of brand standards and design principles.
Brand Enablement & Employee Experience
• Lead the strategy and delivery of corporate wear, merchandising and brand shop solutions that enhance employee and stakeholder experiences.
• Ensure branded assets align with Nedbank's EVP and organisational culture objectives.
• Drive innovation and continuous improvement of internal brand enablement services.
• Foster employee adoption and engagement through impactful brand experiences and solutions.

Job Responsibilities Continue

Stakeholder Management
• Build and maintain strategic relationships with business executives, marketing leaders, infrastructure teams, procurement, HR, risk and external partners.
• Partner with internal stakeholders to understand requirements and deliver integrated solutions that meet business objectives.
• Influence decision-making through expert brand guidance and recommendations.
• Ensure continued stakeholder satisfaction through effective engagement, communication and service delivery.
Risk, Governance & Compliance
• Ensure compliance with all relevant policies, governance frameworks and regulatory requirements.
• Identify and mitigate operational, financial and brand risks.
• Establish and monitor controls relating to suppliers, contracts, specifications and brand governance.
• Ensure effective audit, risk and compliance management practices within the function.
Financial & Operational Management
• Manage budgets, supplier performance and operational delivery across the portfolio.
• Drive efficiencies, cost savings and cost avoidance initiatives.
• Monitor performance against agreed service levels and business objectives.
• Implement processes and governance frameworks that improve operational effectiveness.
People Leadership
• Develop and implement a people strategy that supports Nedbank's vision and values.
• Build a high-performing, engaged and inclusive team.
• Manage performance, development, succession planning and talent initiatives.
• Coach and mentor team members to optimise capability and performance.
• Contribute to recruitment, retention and leadership development initiatives.
• Drive transformation and employment equity objectives within the function.

Essential Qualifications

• Diploma
• Advanced Diploma / National First Degree

Preferred Qualification

• Postgraduate Degree in Marketing, Brand Management, Commerce, Design Management, Architecture, Interior Design, Built Environment or related field.

Minimum Experience Level

• 5-8 years management experience within Marketing, Brand Management, Visual Identity, Environmental Branding, Retail Branding, Design Management, Corporate Identity or related fields.
• Experience managing large-scale branding programmes, suppliers and stakeholder groups.
• Experience leading cross-functional projects and operational teams.
• Financial, governance and people leadership experience.

Technical / Professional Knowledge

• Capacity planning
• Change management
• Communication strategies
• Diversity management
• Employee training and development
• Organisational behaviour theory
• Principles of project management
• Stakeholder management
• Strategic planning
• Talent management
Additional role-specific knowledge:
• Brand governance and corporate identity management
• Environmental branding and signage standards
• Facilities and infrastructure branding
• Supplier and contract management
• Procurement and vendor governance
• Design management
• Customer and employee experience principles
• Budget and cost management

Behavioural Competencies

- Customer Focus
- Establishing Strategic Direction
- Operational Decision Making
- Compelling Communication
- Cultivating Networks and Partnerships
- Driving Execution
- Sharing Responsibility
- Strategic Influence

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Please contact the Nedbank Recruiting Team at +27 860 555 566