Senior Brand Manager - Zambia

At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.

The Senior Brand Manager Zambia is the in-market marketing lead accountable for translating regional brand strategy into a distinctive, locally relevant market plan that strengthens brand and business performance. The role leads the market's end-to-end marketing strategy, execution, optimization and Local Store Marketing (LSM) agenda.

The role operates as a senior system influencer across RSC and local market leadership, Operations, Area Coaches, RGMs and cross-functional teams, using consumer, commercial, cultural and competitive insight to align priorities, accelerate decisions and deliver high-quality marketing execution across the market.

Qualifications:

- Bachelor's degree in marketing, Business Management or a related discipline.
- Strong brand strategy, consumer insight and commercial analysis capability, with the ability to connect marketing activity to broader business performance.
- Proven integrated campaign development, media, agency management and go-to-market execution skills.
- Strong LSM / retail marketing capability and ability to translate local market insight into relevant, actionable plans.
- Strong influencing, stakeholder-management and facilitation capability; able to align franchisee, Operations and regional teams without relying on formal authority.
- Strong performance-management discipline, including KPI definition, measurement, optimization and continuous learning.
- Sound financial discipline and experience managing campaign, media, activation and project budgets.
- High ownership, pace, resilience and comfort operating in an ambiguous environment.