About this role
Summary
Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.
Job Family Description -Marketing & Communication Management / Generalist:
Leads and contributes to all marketing and communication activities. Guides and supports decision-making on brand image and messages to our customers, employees and other external bodies.
Job Description
Your main missions would be the following:
· Branding & Advertising
o Promote brand image through effective media and PR programs
o Advise on media buying and sponsorship opportunities to maximize the coverage
o Recommend the most appropriate media mix
o Supervise and implement local content creation to boost brand awareness in line with global tone and manner
o Creative thinking on the brand positioning to be in line with global strategy
· Digital Communication:
o Build, manage and monitor the e-platform and other digital marketing channels to develop business opportunities and promote the brand awareness
o Develop efficient plans and ensure proper execution.
o Manage the designated client’s daily eMarketing operation via multi-online-channels at system owned / external platform with high quality & time manner.
o Manage the digital agency relationship to ensure success of both strategic and tactical outputs.
· PR & Media:
o Define the media strategy in the market and achieve stronger impact through the campaigns with the assigned budget, positively affecting sales.
o Editorial performance: generate product placement and brand stories in key media where the brand is operating
o Increase media presence / visibility by improving relationships with key local media
o Write-up, circulate and follow-up on press releases and various communication tools.
o Build strong and efficient influence strategy (Boucheron Community)
· Celebrity Management
o Ensure perfect relation with local Ambassadors
o Be strategic and continuously looking for new celebrities’ opportunities
o Maximize the usage of the celebrity exposure to benefit the brand awareness
· Events organization:
o Propose the most appropriate events and messages in line with corporate strategies
o Execute events with vendors within the planned schedule and budgets
o Build efficient instore activity, VIC Events, Image Event strategies
· Retail Marketing:
o In collaboration with local retail team, recommend promotion strategies and develop tools (gifts etc.) to drive traffic and support sales
o Guild local market to develop annual brand / product catalogues, leaflets, apps, direct mail pieces etc.
· Cost Control
o Vendor management and budget comparison on yearly basis
o Ensure the maximum potential of the MarCom budget by close monitoring of vendors
o Ensure the compliance in budget spending and vendor selection
o Control and close monitoring of China Marcom Budget
· Team Management
o Implement efficient work methodologies and reporting
o Be strategic thinking and bring the team to higher levels
o Close collaboration with the regional Marcom team
Who you are:
· 8 years of experience in luxury industry, holding several high positions in Marketing / PR related, exposure in APAC markets is a must
· Degree holder, prefer fashion, marketing or business management major
· Strong business sense, clientele and comfortable in managing ambiguity
· Strong at planning, organizing, controlling and prioritizing skill
· Good team player with strong leadership skill
· Excellent communication and presentation capability
· Fluent English, Chinese, French will be a plus
Job Type
Fixed Term (Fixed Term)
Start Date
2026-12-14
Schedule
Full time
Organization
Kering (Shanghai) Watches and Jewelry Limited