About this role
Automotive Dealership Marketing Manager
Key Responsibilities
- Manage and or assist with company events.
- Develop and execute marketing strategies to increase dealership sales, market share, profitability, and customer retention.
- Plan and manage advertising campaigns across digital, print, radio, television, direct mail, and other media.
- Develop and manage monthly and annual marketing budgets, tracking ROI and campaign performance.
- Collaborate with the dealer principal, General Sales Manager, and dealership teams to plan promotions and sales campaigns.
- Analyze local automotive market trends, competitor activity, customer demographics, and buying behavior to identify growth opportunities.
- Coordinate with advertising agencies, automotive manufacturers, and dealer associations on marketing initiatives and brand compliance.
- Monitor campaign effectiveness, prepare performance reports, and adjust strategies to achieve sales and profitability goals.
- Communicate marketing programs and promotional initiatives to dealership staff and management.
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Qualifications
Key Qualifications
- Automotive dealership marketing experience strongly preferred.
- Knowledge of dealership operations, automotive retail advertising, manufacturer programs, and sales promotions.
- Experience managing marketing budgets, advertising campaigns, and performance metrics.
- Strong analytical, communication, organizational, and project management skills.
- Bachelor's degree in marketing, Business, or a related field preferred, or equivalent relevant experience.
- Bilingual