Marketing Operations and Automation Specialist

CyrusOne Management Services LLCDallas, TexasHybridFull-timeSenior, 5–8 yearsListed 6 hours ago

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About this role

The Marketing Operations and Automation Specialist owns the operating systems, workflow architecture, automation strategy, and process governance that enable CyrusOne’s global Marketing & Communications team to work efficiently and consistently. The role evaluates business needs, designs and implements operating practices, establishes workflow and system standards, and independently resolves routine operational issues across project management, content, social media, website, and team operations.

This position serves as the team’s subject-matter expert for Monday.com, AI-enabled workflows, and connected marketing systems. The specialist advises Marketing & Communications leadership on process, technology, workload, and operational risks; recommends and implements improvements; and determines how approved business requirements should be translated into scalable workflows. The role operates within established brand, legal, security, financial, and communications guardrails, escalating high-risk matters while exercising independent judgment over day-to-day marketing operations.

What You Will Do:

Workflow Strategy and Governance

- Design and govern the intake, prioritization, assignment, approval, and tracking processes used across Marketing & Communications.
- Independently evaluate incoming requests against business priorities, capacity, dependencies, and deadlines; establish work plans and resolve routine priority conflicts without requiring leadership escalation.
- Establish and enforce standards for Monday.com board architecture, ownership, statuses, dependencies, automations, dashboards, reporting, and records.
- Analyze workload, deadlines, bottlenecks, and process failures; recommend resource or priority changes to leadership and implement approved operating-model improvements.
- Determine when workflows should be standardized, automated, consolidated, redesigned, or retired.

AI, Automation and Marketing Technology

- Own the functional design and continuous improvement of AI-enabled and automated workflows across social media, content, website, events, reporting, monitoring, and team operations.
- Evaluate potential use cases, compare solution options, define business requirements and controls, and determine the appropriate workflow design within approved technology and security standards.
- Oversee workflow testing and production readiness; identify failures, assess business impact, and determine corrective action or when a workflow should be paused.
- Establish human-review, source-validation, permission, audit-trail, and exception-handling requirements for AI-enabled processes.
- Serve as the Marketing & Communications subject-matter expert for Monday.com and connected platforms, providing recommendations to leadership on tools, integrations, permissions, and process investments.
- Establish adoption standards and train employees on approved systems, AI tools, workflows, and operating practices.

Social Operations and Governance

- Own the operating model for AI-enabled social-media intake, drafting, channel adaptation, scheduling, publishing, monitoring, reporting, and workflow documentation.
- Determine whether social items follow automated or manual publishing paths based on tagging, platform, source, permissions, timing, and other workflow requirements.
- Apply approved moderation standards to classify comments and direct messages, independently resolve routine matters, and escalate legal, reputational, employee, privacy, or other material risks.
- Monitor workflow performance and recurring audience themes; recommend changes to publishing, moderation, monitoring, and response practices.
- Maintain appropriate human review and approval controls while ensuring approved content moves efficiently from request through publication.

Information and Operational Governance

- Establish standards for the organization, ownership, accessibility, security, retention, and lifecycle management of marketing information, assets, systems, and documentation.
- Conduct operational audits, assess risks and gaps, assign corrective actions, and verify resolution.
- Develop operating procedures and decision frameworks that allow the team to execute consistently without unnecessary leadership intervention.
- Advise marketing leadership on access, platform ownership, subscription, workflow, and business-continuity risks.
- Oversee vendor, purchase-order, invoice, subscription, inventory, shipping, and company-store processes, improving or automating them where practical.
- Resolve exceptions, investigate process failures, and coordinate with Finance, Procurement, IT, vendors, and internal stakeholders when established workflows do not produce the required result.
- Maintain sufficient operational visibility and documentation to support continuity, compliance, accurate records, and effective handoffs.

Minimum Requirements

·        2+ years of experience in marketing operations, project management, business operations, marketing technology, or a similar systems-oriented role.

·        Demonstrated fluency with project-management platforms and a strong understanding of how to structure boards, workflows, dependencies, approvals, dashboards, and reporting; deep Monday.com experience is strongly preferred.

·        Hands-on experience using AI tools to improve real workflows.

·        Experience building or maintaining automations, integrations, agents, templates, dashboards, or no-code/low-code processes.

·        Working knowledge of platforms such as HubSpot, SharePoint, Microsoft 365, Teams, Outlook, Copilot, Claude, Power Automate, or comparable tools.

·        Ability to learn unfamiliar systems quickly, troubleshoot logically, test solutions, and ask precise questions when requirements are unclear.

·        Comfort operating in a fast-paced, lean, collaborative environment where priorities evolve, roles overlap, and initiative is expected.

Preferred Experience

·        Experience supporting a global or multi-region marketing team.

·        Experience with procurement, vendor onboarding, purchase orders, invoice processing, inventory, marketing budget administration, or company-store operations.

·        Experience connecting project management platforms with marketing, content, social, website, or enterprise systems.

·        Experience training teams on systems, AI tools, workflow changes, or process adoption.

·        Familiarity with website operations, social media workflows, content approvals, marketing analytics, or digital asset management.

·        Experience managing platform access, subscription renewals, records retention, or systems audits in a marketing or business-operations environment.

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CyrusOne is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

CyrusOne provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws. We will respond to requests for reasonable accommodations to assist you in applying for positions at CyrusOne, or to submit a resume.