Head of Content & Community

Head of Content & Community

About Beam

Beam is a high-growth health and wellness brand built on the belief that better sleep, gut health, hormonal balance, and family wellbeing shouldn't be complicated. Our products (Dream, Glow, Biotic, and Beam Kids) are co-created with credible voices and backed by real science. We sell across DTC, Amazon, TikTok Shop, and a growing retail footprint, and we're building a brand that earns loyalty through community, not just conversion.

We're at an inflection point. The next stage of growth depends on more people knowing, trusting, and talking about Beam. That comes from a social presence people want to follow, loyal communities that grow up around our products, and moments, online and in real life, that get people talking.

The Role

Beam grew almost entirely on paid social and performance marketing. The next chapter needs something paid can't buy on its own: a brand people discover, follow, and talk about. That's this role.

The Director of Content & Community is the first person to own Beam's organic and owned presence, and you'll build the function from scratch. That covers organic social and owned content, community, brand partnerships, and IRL / experiential moments. Your job is to use all of it to reach people who don't know Beam yet, keep the customers we have, and make the whole marketing engine work harder.

This is not a content-calendar role. Content needs to be excellent—and you'll set that bar and manage a team to execute the day-to-day—but the job is bigger: deciding where Beam should show up, for whom, and why, and building the team to make it happen.

What You'll Own

Leadership & Strategy

- Set the strategy for Beam's organic and owned presence, and decide the handful of moves that matter most
- Build the function from scratch: decide what comes first, what must be flawless at launch, and what lives in-house vs. with agencies, freelancers, or a studio. Then hire and lead the team
- Measure what matters: reach among new audiences, community growth, branded search, share of voice, and contribution to acquisition and paid efficiency

Audience & Growth

- Know our consumer targets deeply: what they care about, how they talk, and what earns their attention. Then build strategies to reach them where they already spend time, through the platforms, communities, and affinities they care about most
- Grow Beam's reach from social outward: creator and brand collabs, community moments, and IRL experiences that start on our channels, give people a reason to share, and bring new audiences back to us
- Partner with Performance and Influencer (TikTok Shop, Amazon Affiliates, and Instagram creators) so organic, creator, and paid feel like one Beam

Content & Brand

- Bring the new brand platform to life: what our content is about, what it sounds like, and why people would follow it, partnering with Creative to keep it consistent across every product
- Own organic social across Instagram, TikTok, and Meta, with platform-native content and repeatable series spanning launches, UGC, and creators, and grow our content ecosystem beyond social over time
- Own PR and brand partnerships, with a pipeline of stories rooted in our science, our co-creators, and our customers

Community

- Make current subscribers feel like they're part of something, with content made for them, rituals, recognition, early access, and reasons to try more of the Beam range
- Bring the community together through events, both IRL and virtual, from subscriber meetups to expert sessions and launch moments

What We're Looking For

Must-Haves

- 8+ years across content, social, brand communications, or community, with at least 3 years leading a team, ideally at a DTC or CPG brand
- A content maker at heart. You know how to make organic content that performs on TikTok, Instagram, and Meta, and you can lead a team to that bar
- A track record of growing a brand's audience beyond its core, with data to back it up
- Experience connecting organic and paid, such as turning organic and creator content into paid assets or using organic to find what scales
- Hands-on experience with at least some of PR, brand partnerships, and IRL activations, and the judgment to know when each is the right tool
- A strong writer and storyteller. You can articulate a brand voice clearly enough that a creator, a publicist, and a community manager all carry it out without you in the room
- Both strategist and operator. You make clear calls under ambiguity and aren't above getting your hands dirty
- Comfortable working cross-functionally in a fast-moving environment. You influence without authority and build alignment naturally

Nice-to-Haves

- Experience in health, wellness, or supplements, including an understanding of consumer trust and regulatory constraints on what we can say
- Experience supporting an omnichannel business, and showing how organic activity drives Amazon search lift, retail trial, and branded search
- Familiarity with TikTok Shop and where organic, creator, and affiliate commerce intersect
- An existing network of media, partner, and creator relationships in wellness, lifestyle, or parenting
- Experience building a team or function from the ground up, including smart calls on in-house vs. external resources

Location & Benefits:

Boston, MA or New York, NY (Hybrid, 3 days/week in-office) or Remote

We offer:
✔ Fully covered medical benefits + dependent contributions
✔ Unlimited PTO
✔ 401k with up to 4% match
✔ Wellness stipend for health & fitness
✔ Commuter benefits

These are the Values that Guide our Decisions in the Business:

People First

We take care of ourselves, our teammates and our customers equally

Constant Improvement

Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication

Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy

Always stay humble, hungry, and curious

Think Like an Owner

How are my actions or this moment going to affect the big picture?

Risk Taking

Make informed bets and emotionally move on from the ones that don’t work

Creativity and Rapid Iteration

Think big, fail fast and inexpensively