Head of Commercial Content

William ReedLondon, EnglandHybridFull-timePrincipal, 12–15+ yearsListed 3 hours ago

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About this role

Are you a B2B journalist looking for your next career move? Or a commercial content expert ready for your next challenge?

As Head of Commercial Content, you'll play a pivotal role in shaping the development and delivery of content campaigns aimed at Retail Week’s audience of senior decision makers at the UK’s largest retailers.

You'll oversee content across reports, thought leadership, digital channels and events, ensuring it meets client goals while delivering genuine value to our audience. Working closely with clients, industry experts and colleagues across the business, you'll build strong partnerships, bring fresh ideas to the table and help create content that informs, engages and delivers results.

What You’ll Be Doing

- Deliver integrated commercial content campaigns including thought leadership reports, articles and events from concept through to execution
- Develop compelling content strategies and narratives based on industry trends, market research and client goals
- Build and maintain strong client relationships, acting as a trusted partner throughout campaign delivery and beyond
- Write, edit and refine content to ensure it is engaging, commercially effective and aligned with brand and editorial standards
- Create event agendas and secure high-profile speakers, industry experts and senior stakeholders to support programme success
- Develop detailed briefs for writers, designers and contributors, ensuring all deliverables meet agreed objectives and quality standards
- Work closely with colleagues across Retail Week, The Grocer and the wider William Reed business to maximise audience reach and commercial impact

What You’ll Need

- Experience creating content for a B2B audience, whether within commercial content journalism, publishing or a related environment
- Strong writing and editing skills, with the ability to produce engaging content across a range of formats and channels
- Experience building relationships with clients, industry stakeholders and senior executives
- A commercial mindset and the ability to balance audience needs with business and client goals
- Experience managing, coaching or developing others, with a collaborative approach to team success
- Strong organisational skills and the ability to manage multiple projects and deadlines simultaneously
- An interest in the retail sector, with the ability to identify trends across areas including tech, AI, supply chain, people and marketing to help shape compelling content campaigns

Benefits & Initiatives

- Generous annual leave –25 days plus standard England and Wales bank holidays for full-time employees
- Long service holiday reward – Receive an extra day's annual leave for each year of service after six years, up to a maximum of 30 days plus bank holidays for full-time colleagues
- Christmas office closure – Enjoy additional paid leave between Christmas Day and New Year's Day to cover discretionary office closure days
- Holiday purchase scheme – Buy up to three additional days' annual leave each year and spread the cost over up to six months
- MeDay – Take an additional paid day off to celebrate your birthday, a cultural or religious event, or another occasion that is meaningful to you
- Volunteering day – One paid day each year to support a charity, community group or cause close to your heart
- Hybrid and agile working – Flexible ways of working to help you balance work and life commitments (role dependent)
- Enhanced pension contributions – Benefit from employer pension contributions above the statutory minimum
- Life assurance – Providing financial protection and peace of mind for you and your loved ones
- Group Income Protection – Financial support if you're unable to work due to long-term illness or injury
- Family-friendly policies – Enhanced pay entitlements to support you and your family during important life events
- Health and wellbeing support , including: Healthcare cash plan
- Employee Assistance Programme (EAP)
- Virtual GP service
- Health and wellbeing resources and tools

- Commitment to Equity, Diversity and Inclusion – Supported by employee-led networks, with a culture where everyone feels welcome and valued. We are proud to be a Disability Confident Committed employer
- Cycle to Work scheme – Save money and support a healthier commute
- Electric Car scheme – Access an affordable and sustainable way to drive an electric vehicle