About this role
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As a Strategic Communications Planner, you will be part of the Strategic Planning & Insight team within the Accelerators organisation. You will focus on developing Sales Plays, the scalable pitch materials that power our industry team’s sales activities with customers across all our advertising solutions.
You will have a proven track record in producing winning pitches in a media agency environment. You will be able to demonstrate strong use of insight to create a strategy that translates into deliverable media recommendations. You will be a talented storyteller; possessing the ability to create structured and compelling pitches that lead with insight, anchor on objectives, and package products as solutions.
The position requires an appetite for driving thought leadership as you will be focused on finding a better way to package, align, and communicate Google's products as customer objective lead media solutions.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in advertising sales, marketing, consulting, or media (e.g. search, social, mobile, display, and video media).
- Ability to communicate in English fluently to interact with internal and external stakeholders.
Preferred qualifications:
- Experience working with brands and brand or performance marketing.
- Experience with C-level communications planning within a media agency environment.
- Knowledge of YouTube, video, TV, Display and an understanding of engaged pitching and objection handling.
- Knowledge of the digital media landscape including formats, buy types, and strategies across the business funnel.
- Excellent communication, project management, organizational and problem-solving skills.
- Lead the strategy, production, training, and delivery of Sales Plays aligned to your assigned sector.
- Advocate Communications (comms) planning and pitching best practices across Google and work with your sector Leadership team to embed these behaviours in the team.
- Partner with cross functional specialists including analytics, design, measurement, sponsorships, creative, etc. to bring cross-product solutions to the clients.
- Create or feed into existing sector specific business plans, aligning with senior leads to execute with operational excellence.
- Drive sales through a targeted list of customers; work alongside specialist sales managers and Industry Managers to pitch directly to our biggest opportunities.