About this role
Job Summary
Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
Responsibilities
The Marketing Specialist on the Marketing Growth team supports the Growth Engine and ABM marketing programs by writing prompts and Next Best Action (NBA) workflows that guide Sales through the customer journey. These workflows automate and accelerate prospect and client touchpoints to help drive revenue and close business. The role requires a strong understanding of Spectrum Reach product offerings, as well as seller and client needs. The Specialist also uses existing marketing materials to integrate content into Growth Engine NBAs and ABM campaigns.
Qualifications
- 3+ years of overall Marketing experience
- Proven ability to distill complex information into simple and easy to use sales and marketing materials
- Excellent organization skills
- Excellent technology skills, including Excel and PowerPoint
- Excellent communication skills with the ability to work across multiple teams and departments
- Must be flexible and able to work on fast changing industry
- Bachelor’s Degree in Marketing or equivalent combination education and/or work experience