About this role
Principal Tasks & Responsibilities
Key Responsibilities
1. Brand Strategy & Implementation
Execute brand strategies and marketing campaigns as per corporate directives.
Oversee line extensions and portfolio growth for assigned therapy segments.
2. Field Force Enablement
Support training of sales teams on brand messaging and promotional campaigns.
Monitor field-level campaign execution and ensure corrective actions where necessary.
3. Market & KOL Insights
Track competitor activity and market trends to guide strategy.
Support KOL engagement programs in line with VP strategy.
4. Team Leadership
Manage DGMs and marketing managers in assigned regions/therapies.
Mentor and develop talent for career progression and succession planning.
5. Budget & Reporting
Monitor marketing spend and ensure ROI on campaigns.
Generate performance reports, market insights, and recommendations for VP.
Key Skills & Competencies
Strong execution and project management skills
Brand and portfolio management expertise
Analytical mindset with market research experience
Leadership of mid-level marketing teams
Compliance with pharma ethical and regulatory guidelines