About this role
The Creator Reputation & Perception team leads regional strategies to strengthen TikTok’s relationships with creators, build trust and affinity, and drive engagement with key creator products and programs. We create high-impact creator experiences, recognition programs, and flagship events that celebrate creator success, foster meaningful community, and deepen creators’ sense of belonging on the platform.
Responsibilities:
- Lead the North America and Australia Creator Reputation & Perception team, shaping and executing regional strategies to strengthen TikTok's relationships with creators, build trust and affinity, improve creator perception, and drive engagement and adoption of key creator products and programs.
- Lead the development of high-impact creator experiences, recognition programs, and flagship events, including Creator Summits and industry activations. Create culturally relevant moments that celebrate creator achievements, foster meaningful community connections, and strengthen creators' sense of belonging and connection to TikTok.
- Develop and execute innovative creator engagement initiatives and integrated campaigns that bring TikTok's value proposition to life. Leverage compelling storytelling, creator insights, and creative activations to showcase creator success, deepen engagement, and empower creators to achieve their creative and professional aspirations on the platform.
- Build, lead, and develop a high-performing team, fostering a culture of creativity, collaboration, and accountability. Partner closely with Marketing, Communications, Product, and Monetization teams to align strategic priorities, deliver integrated creator initiatives, and drive measurable outcomes for creators and the broader business.