About this role
Job Purpose:
To drive disciplined execution across cross-functional teams, effectively bridging strategy and delivery to ensure full alignment of Go-To-Market (GTM) pillars--Products, Distribution, Communication, Channels, People, Events, and Network Readiness--in order to maximize customer acquisition, revenue growth, and the monetization of network investments (including tower-level profitability improvement). This role plays a critical part in integrating market dynamics, customer insights, and competitive intelligence into GTM execution, ensuring that all initiatives are well-researched, insight-driven, and commercially impactful. It ensures that GTM programs are tightly aligned with network deployment and improvement timelines, while consistently delivering against business objectives through structured coordination, data-driven decision support, and execution excellence.
Main Responsibilities:
1. Enable structured GTM planning and execution readiness
2. Develop high-quality reports, presentations, and documentation to support the design, planning, and execution of Go-To-Market (GTM) strategies, campaigns, and strategic projects.
3. Ensure retail readiness for network monetization
4. Ensure all newly deployed towers are supported by "just-in-time" availability of active retail outlets, enabling immediate commercialization. Track, evaluate, and report outlet readiness and transaction activity to ensure effective network monetization.
5. Lead cross-functional GTM orchestration
6. Drive end-to-end coordination across key stakeholders (Marketing, Channels, Regions, CVM, and related teams) to ensure aligned planning and disciplined execution of GTM plans, campaigns, and initiatives.
7. Deliver data-driven performance insights
8. Analyze performance data across GTM initiatives, marketing campaigns, sales activities, and projects to generate actionable insights that enable continuous optimization and refinement of commercial strategies.
9. Ensure communication consistency and execution standards
10. Develop and standardize communication materials, campaign briefs, and internal guidelines to ensure consistent messaging, execution excellence, and effective collaboration across teams.
11.Monitor and optimize GTM effectiveness
12. Define, track, and evaluate key performance indicators (KPIs) across GTM tactics, channels, and projects to assess business impact and provide data-driven recommendations for strategic adjustments and performance improvement.