About this role
Responsibilities & Key Deliverables
Key Responsibilities:
- Partner with the Brand Head to develop and execute long-term brand strategy and annual brand plans that drive business growth.
- Lead brand development initiatives to maximize sales, market share, brand equity, and overall brand health.
- Develop and execute integrated marketing campaigns across ATL, BTL, Digital, CRM, Social Media, PR, and regional activation channels.
- Create communication briefs for agencies and cross-functional teams, and manage the annual communication and content calendar.
- Drive the development of impactful brand communication aligned with business and brand objectives.
- Monitor and optimize campaign performance, digital KPIs, and marketing effectiveness to achieve volume and market share targets.
- Lead consumer research and insight generation to support innovation, product development, and marketing initiatives.
- Collaborate with Product Planning and Product Development teams on new product launches, product enhancements, refreshes, and variant introductions.
- Work closely with Sales, Regional, and Sales Planning teams to execute market-specific initiatives, align demand forecasting, and support business goals.
- Track competitive activities, market trends, and consumer behavior to recommend strategic interventions and category growth opportunities.
- Manage brand budgets effectively, ensuring optimal allocation of resources, strong governance, and maximum return on marketing investments.
- Collaborate with sales planning team to shape current demand and forecast to mitigate supply concerns and optimise volumes
- Lead cross-functional projects and stakeholder collaboration to ensure timely execution of brand and business objectives.
Education Qualification
MBA/PGDM in Marketing or a related field
General Experience
- 5-8 years of experience in Brand Management, Marketing, or Category Management.
- Strong experience in integrated marketing, consumer insights, innovation management, and cross-functional stakeholder collaboration.
- Proven ability to drive business growth through strategic brand planning and execution