Manager Marketing Tech, CX and AI - Mumbai

JOB DESCRIPTION:

The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.

Key Responsibilities

MarTech Strategy & Platform Management

- Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives.
- Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.
- Partner with IT, Data, and Product teams to ensure platform integration and scalability.

AI Planning & Insights

- Leverage AI to automate reporting, analysis, and opportunity identification.
- Build automated dashboards and real-time insight generation frameworks.
- Drive predictive analytics and next-best action recommendations.

Customer Data & Audience Management

- Support CDP, CRM and audience management capabilities.
- Enable audience segmentation and personalization at scale.

Campaign Automation & Journey Orchestration

- Design and optimize omnichannel customer journeys.
- Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.

Digital Ad Intelligence & Competitive Benchmarking

- Monitor competitor activity across search, social, programmatic and video channels.
- Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.
- Translate intelligence into actionable media and CX recommendations.

Media, Personalization & Activation

- Enable audience-first media activation through advanced data and technology capabilities.
- Drive omnichannel personalization by connecting media, CRM and CX activations.

GEO (Generative Engine Optimization) / AI-SEO

- Develop strategies to improve brand visibility across AI-powered search and answer engines.
- Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.
- Identify opportunities to drive incremental traffic and engagement through GEO initiatives.

Measurement, Governance & Compliance

- Develop KPI frameworks and performance dashboards.
- Ensure data privacy compliance, governance and vendor management.

Measurement, Governance & Compliance

- Develop KPI frameworks and performance dashboards.
- Ensure data privacy compliance, governance and vendor management.

Preferred Qualifications .

- 6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.
- Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.
- Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.

Key Competencies

- Customer-centric mindset
- Strategic thinking
- Marketing technology expertise
- AI and data-driven decision making
- Cross-functional collaboration
- Stakeholder management

Success Measures

- Increased automation of reporting and insight generation
- Improved customer engagement and journey performance
- Incremental traffic from AI-powered search ecosystems
- Enhanced competitive intelligence and media ROI
- Successful adoption of AI-enabled marketing capabilities

The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.

## JOB FAMILY:
Product Management

## DIVISION:
ANI International Nutrition

## LOCATION:
India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

## WORK SHIFT:
Standard

## TRAVEL:
Yes, 20 % of the Time

## MEDICAL SURVEILLANCE:
Not Applicable

## SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)