Africa Marketing Lead - Platoon

As part of Apple, Platoon is a creative artist services company that nurtures and builds the careers of independent artists. We are executing the vision to develop original music and visual content – while leaving artists free to be who they want and distribute their music where they want. The company is best known for working at an early stage emerging and established artists – including Zee Nxumalo, Nasty C, Khaid, Lenny Tavárez, Saint Harison, Gustavo Dudamel and alums Jorja Smith, Billie Eilish, Victoria Monét, Yebba, and Mr. Eazi.

We have a new opportunity for a skilled and ambitious music expert with robust industry experience to join Platoon in South Africa. You will be responsible collaborating with the Platoon team, its global artists roster and for leveraging key touch points across various digital platforms. You will have the opportunity to work with world-class talent, nurture and grow these relationships, closely partner with Platoon’s extended team of experts to define and execute key artist campaigns, and collaborate cross-functionally with digital partners worldwide. This position is a unique opportunity to help lead Platoon’s efforts in an ever-evolving, critical space. The ideal candidate is highly strategic, resourceful, creative, entrepreneurial and collaborative.

The Africa Marketing Lead will form critical part of the senior team responsible for growth of our Africa music business globally. You will own the global delivery of Marketing for Platoon Africa’s roster, ensuring Platoon delivers best-in-class campaigns for our artists. As an expert with deep understanding of local and regional cultural touch points, you will drive the translation of Platoon’s global vision and mission for the Africa roster.

Minimum Qualifications

Highly experienced in developing and executing holistic and innovative artist global marketing strategies
High degree of data literacy and ability to translate insights into actions
Music industry experience required, ideally within a record label, distributor, or management company
Strong communication and presentation skills
Superlative project management skills and ability to keep projects running on a timeline
Entrepreneurial spirit a must; start-up experience a plus
Comfortable operating with ambiguity
Able to identify and design new processes and systems

Preferred Qualifications

Experience working across African music markets, with a strong existing network across the continent's creative and digital ecosystem.
Proven track record of managing and growing emerging and established artists at a regional or global level.
Familiarity with streaming platform dynamics - particularly Apple Music and regional DSPs, and how to leverage editorial and algorithmic opportunities.
Experience managing brand partnerships and licensing deals in a music or entertainment context.
Proficiency with marketing analytics tools and comfort building data-driven campaign reports.
Multilingual capability — particularly Zulu, Xhosa, French, or Portuguese is a strong advantage given the pan-African scope of the role.
Prior experience in a high-growth, matrixed or cross-functional organisation, ideally at the intersection of tech and music is beneficial.