Sr Manager - Ancillary

Working at Frontier Airlines

At Frontier, our mission is to Make Every Flight Count. That mission guides how we support our customers, our people, and the operation every day.

As a Frontier employee, your work connects to more than a single role. Whether youre supporting flights, helping customers, maintaining aircraft, leading teams or working behind the scenes, you help create a travel experience that is safe, reliable and built around value.

Our work is guided by our core values: customer first, safety always, operational excellence and one team. These values shape how we make decisions, support each other and deliver for the people who count on us.

Support for work, life and travel

Frontier offers benefits, programs and travel privileges designed to support eligible employees at work and beyond. Availability may vary by role, employment status, eligibility, location, schedule, applicable policies and current plan details.

Depending on role and eligibility, available benefits and programs may include:

- Medical, dental and vision coverage

- 401(k) retirement savings options

- Paid holidays, vacation time and sick time

- Travel privileges on Frontier Airlines and participating partner airlines, based on current program rules and availability

- Buddy passes, based on eligibility and program rules

- Travel-related discounts and employee discounts on select products, services and vendors

- A hybrid schedule for eligible headquarters roles based in Denver, Colorado

- Business casual dress options for eligible corporate and support roles

- Employee support programs and resources, including the HOPE League, Frontier Airlines nonprofit organization

About Frontier Airlines

Frontier Airlines is a Denver-based airline serving destinations across the United States and select international markets. Our people support every part of the travel journey, from airport operations and flight crews to aircraft maintenance, customer support, corporate teams and more.

Were focused on delivering meaningful value by making travel more accessible, practical and easy to personalize for our customers. Across the airline, our teams help support a safe, reliable and efficient operation while continuing to strengthen the experience for the people who choose Frontier.

What Will You Be Doing?

The Senior Manager, Ancillary reports to the Senior Director, Pricing and Yield Management and owns Frontiers ancillary pricing and product portfolio, including bundles, seats , bags, and optional services. Ancillary is Frontiers highest-leverage revenue line that does not depend on fare, and this role is accountable for growing ancillary revenue per passenger in a way that supports Frontiers broader strategy to win on value, experience, and loyalty.

The Senior Manager owns the economic trade-offs between ticket and ancillary revenue, price and attach rate, bundle and la carte mix, and short-term revenue and long-term customer value. The role leads a team of analysts in an AI-forward operating model, where routine pricing execution, monitoring, and reporting are increasingly handled by models and AI agents, and the teams time is focused on judgment, opportunity identification, testing, and strategy.

Essential Functions

- Own ancillary pricing strategy and execution across bundles, seats, bags, Wi-Fi, and other fees, making economic trade-offs on a total revenue basis in partnership with Pricing and Yield Management

- Identify and size opportunities to optimize ancillary prices using booking, attach, customer, and competitor ticket and ancillary price data, and turn them into prioritized, quantified recommendations

- Own the development and continuous improvement of ancillary dynamic pricing models (including Navitaire Dynamic Pricing offers), with clear guardrails and analyst override where judgment adds value

- Use test-and-learn framework, performance monitoring, and variance analysis to continuously improve pricing outcomes and ancillary revenue per passenger

- Use AI, automation, and data (e.g., Databricks/Genie, Power BI, Copilot) to eliminate manual work, improve speed and accuracy, and shift team capacity to higher-value analysis and decisions

- Own the ancillary product portfolio end to end, defining each product's role, how it performs, and the changes needed to support Frontier's strategy and financial goals

- Develop and build business cases for new ancillary products and product changes, and lead them through cross-functional approval, launch, and post-launch performance tracking

- Partner with Merchandising, eCommerce, Marketing, Loyalty, Distribution, IT, and vendors so products are presented, priced, and sold consistently across channels

- Clearly communicate ancillary strategy, pricing changes, and performance to senior leadership and impacted teams, including concise executive-level materials

- Lead, coach, and develop a team of analysts, setting clear expectations and accountability, and act as a leader across cross-functional groups to drive decisions through implementation

Other Functions

- Support Total Revenue Optimization initiatives across Pricing and Revenue Management

- Ensure pricing changes are executed accurately, with appropriate controls, audit trail, and change communication

- Other duties as assigned

Qualifications

- Bachelors Degree in Economics, Mathematics, Operations Research, Finance, Aviation Management or related analytical field required; MBA or advanced degree preferred; combination of education and relevant experience considered in lieu of degree requirement

- 5+ years of experience in airline pricing, revenue management, ancillary revenue, commercial analytics, and/or finance

- 3+ years of experience in pricing or a similar field with demonstrated revenue impact; experience with dynamic or machine learning-based pricing strongly preferred

- 2+ years of people-leadership experience

- Demonstrated experience using AI and automation to improve analytical workflows preferred

Knowledge, Skills and Abilities

- Strong command of pricing economics, including elasticity, willingness to pay, segmentation, bundling, cannibalization, and total revenue trade-offs

- Knowledge of airline commercial metrics (e.g., RASM, TRASM, ancillary revenue per passenger, attach and take rate, load factor), economics, and revenue principles

- Sound commercial judgment; able to make decisions with imperfect data and explain the rationale

- Advanced SQL; Python preferred; advanced Excel

- Experience with Databricks (including Genie) or similar cloud data platforms, and Power BI or similar visualization tools

- Navitaire experience preferred, including ancillary fee and offer configuration and Navitaire Dynamic Pricing; familiarity with Plusgrade and competitor fare and ancillary data sources a plus

- Experience developing or overseeing ML pricing models, experimentation, and AI agents

- Proficiency with Microsoft 365 Copilot; Copilot Studio and Azure DevOps experience a plus

- Product and roadmap management skills; able to prioritize ruthlessly and drive cross-functional execution

- Able to distill complex analysis into clear, concise recommendations for senior leadership

- Strong leadership, communication, and interpersonal skills; builds accountability and develops talent

Equipment Operated

Standard office equipment, including PC and printer; enterprise analytics and AI software

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

General Direction: The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Salary Range: $110,114 - $146,157. Please note: this posting will expire on or before 12.31.2026.

Positions Supervised

1+ Ancillary Pricing Analyst(s)

Workplace Policies

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.