Business Analyst (Marketing Business Analytics)

Navy Federal Credit UnionVienna, VirginiaHybridFull-timeMid level, 2–5 yearsListed 3 hours ago

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About this role

Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Responsible for strategy and planning to align business operations with the credit union’s mission and goals. Conduct analyses and review business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness. Work independently to interpret and develop solutions to complex business challenges that have a significant impact on the credit union and our members.

Within Member Communication Orchestration & Analytics, this role leads targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities. Uses member data, predictive analytics, testing, and performance insights to support Next Best Action decisioning and create more relevant, member-centric experiences across inbound and outbound channels.

- 2-5 years of experience in business and operational strategy, planning and analysis
- Basic understanding of business and operating environment
- Working knowledge of data querying, reporting, forecasting, analysis and operations research
- Research, analytical, and problem solving skills
- Effective problem resolution skills including determining root cause, scope and scale of issues
- Effective word processing and spreadsheet software skills
- Effective project management skill to lead projects and/or initiatives of small to medium scope to include working effectively with diverse internal and external contacts
- Bachelor's Degree in Business Administration, Finance or related field
- Experience working in financial services desired
- Bachelor’s Degree in Business Administration, Marketing, Finance, Analytics, or related field, or equivalent experience.

Desired Qualifications

- Master's Degree in Business Administration, Finance or related field
- Pega Decisioning Consultant certification

Additional Information

Hours:

- Monday - Friday, 8:00AM - 4:30PM Hybrid

Location:

- 820 Follin Lane, Vienna, VA 22180