Sales Director

Reports to: VP, Business Development & Marketing
Direct Reports: National Business Development Manager (BDM) Team
Travel: Regular travel across Canada

Lead the Team. Own the Results. Drive Growth.

At iFinance, we're looking for a results-driven sales leader who thrives on accountability, performance, and continuous improvement.

As our Sales Director , you will lead a national team of Business Development Managers, driving revenue growth, partner acquisition, and sales excellence across Canada. This is not a role for someone who is satisfied maintaining relationships and protecting the status quo. We're looking for a leader who can analyze performance, make difficult decisions when necessary, coach teams to higher levels of achievement, and build a culture where results matter.

You'll have the opportunity to shape the structure of the sales organization, influence company strategy, and play a critical role in the growth of one of Canada's leading consumer lending organizations.

What You'll Be Responsible For

Driving Sales Performance

- Lead, coach, and develop a national team of Business Development Managers.

- Establish clear sales targets aligned with company revenue and growth objectives.

- Conduct weekly 1:1 meetings, pipeline reviews, and performance discussions.

- Hold team members accountable for achieving sales, partner acquisition, and activity targets.

- Identify performance gaps quickly and implement corrective action plans.

- Recognize and develop top performers while addressing underperformance decisively.

- Build a high-performance culture focused on execution, accountability, and continuous improvement.

Building & Optimizing the Sales Organization

- Evaluate territory alignment, partner portfolios, and sales coverage models.

- Redesign territories and team structures when business conditions require it.

- Assess field versus inside sales coverage and optimize resource allocation.

- Partner with Human Resources to recruit, interview, and onboard high-performing BDMs.

- Develop succession plans and future sales leaders within the organization.

- Ensure new hires ramp up quickly and successfully.

Leveraging Data & Analytics

- Own the national sales dashboard and performance reporting process.

- Track and analyze key performance indicators by:

Individual BDM

- Territory

- Product line

- Partner segment

- Industry vertical

- Translate data into actionable strategies and recommendations.

- Develop accurate sales forecasts and provide variance analysis to senior leadership.

- Drive CRM adoption, reporting accuracy, and sales process discipline.

- Partner with IT and Marketing to improve reporting automation and business intelligence.

Growing Strategic Partnerships

- Drive acquisition of new provider partners and expand existing relationships.

- Reactivate dormant accounts and uncover new growth opportunities.

- Conduct field visits, joint sales calls, and coaching sessions with BDMs.

- Traveling 25% of the time across the country or regionally.

- Support key partner negotiations, escalations, and strategic growth initiatives.

- Ensure consistent execution of sales strategies across all regions.

Cross-Functional Leadership

- Collaborate with Marketing to improve lead generation, campaigns, and sales enablement tools.

- Work closely with Credit, Operations, and Client Relations teams to improve the partner experience.

- Provide market intelligence on competitors, industry trends, and customer needs.

- Ensure all sales activities comply with applicable regulations and company policies.

What You Bring

Required Qualifications

- Bachelor's degree in Business Administration, Sales, Marketing, Finance, or a related field.

- Minimum 5 years of progressive sales experience including 2 years in a leadership role.

- Proven experience managing a geographically dispersed sales team.

- Demonstrated success achieving aggressive revenue and growth targets.

- Strong experience with sales forecasting, pipeline management, and KPI-driven performance management.

- Experience coaching, mentoring, and developing sales professionals.

- Proven track record of managing underperformance and driving accountability.

- Advanced proficiency with CRM platforms and sales reporting tools.

- Valid driver's license and ability to travel regularly across Canada.

Preferred Experience

- Experience within consumer lending, automotive finance, financial services, banking, or a related industry.

- Experience leading organizational redesigns, territory restructuring, or sales transformation initiatives.

- Background working in a high-growth, performance-driven environment.

- Experience presenting sales results and strategic recommendations to executive leadership teams.

- Bilingualism (English/French) is considered a strong asset , particularly for supporting partners and business development activities across Canada.