CVM Executive 1

Primary objective of the job:
Develop, implement and manage a strategic customer value management plan to enhance customer lifetime value.

Main Duties and responsibilities:

- Create CVM marketing plans / initiatives;

- Identify new segments to be targeted;

- Build and test campaign models in Lumata;

- Drive customer loyalty and retention;

- Increase customer value;

- Report on campaign key performance indicators

- Optimize campaigns as required

- Execute CVM campaigns using the Bulk SMS tool and Lumata Platform;

- Create all customer facing CVM messages and ensure proper product / service representation;

- Achieve sign off from the markets for all CVM offers and messages;

- Monitor and assess effectiveness of all CVM marketing activity;

- A/B testing of offers and massaging

Academic qualifications and experience required for job:

- A Tertiary degree in management studies, telecommunications or equivalent qualifications.

- Minimum of a Bachelor’s degree in Business, Marketing or Science (or equivalent professional qualification).

- Must possess good organizational skills with strong attention to detail.

- Must be highly motivated, results driven and able to display initiative.

- Relevant systems training, (Microsoft office, Nortel symposium call center server)

- Analytical Skills

- Excellent Communications Skills (especially written)

- 3 years working experience in a customer contact center environment. Specifically experience in statistical analysis of key performance measures related to the environment.

- Knowledge of PBX system.