Creative Director - AI Filmmaking & Storytelling

Creative Director - AI Filmmaking & Storytelling
Work directly with Vaibhav Sisinty across Instagram, YouTube and advertising.
The opportunity We want our next reel to look like we spent $200,000 shooting it. And we want you to bring that vision to life with AI. Our social content generates 200 million views. We also spend millions on advertising, reaching hundreds of millions of people. This is an opportunity to put your creative work in front of a massive audience, experiment with new ways of telling stories, and help define what filmmaking with AI can look like. We’re looking for a hands-on Creative Director with exceptional taste, strong filmmaking instincts, and a deep understanding of AI image and video production. Someone who reads a script and sees the film: the opening shot, the lighting, the camera movement, and the moment that makes someone stop scrolling. Then knows how to make it.
What you’ll own - Creative concepts: Come up with original ideas for reels, YouTube videos and ads that make complex AI topics clear, exciting and memorable. - Visual direction: Turn scripts into treatments, storyboards and shot lists with intentional framing, lighting, camera movement and production design. - AI production: Get hands-on with AI image and video tools to generate, refine and assemble believable scenes. - Storytelling: Build sequences with a clear narrative, emotional payoff and a reason to keep watching. - Final execution: Direct editors and designers across pacing, continuity, sound, music, colour and the final cut. - Ad creative: Develop strong concepts, hooks and variations that connect storytelling with performance. - New formats: Experiment with visual approaches and repeatable formats that give our content a distinctive identity.
The standard Think the craft of an Apple commercial or a Netflix production, adapted for social. We want footage that feels like it was shot with real cameras, actors and locations. Natural movement. Intentional lighting. Consistent characters. Every shot connected to the story. You should be able to create that sense of production value without requiring enormous sets, crews or elaborate VFX.
You’ll do well here if - You understand cameras, lenses, lighting, composition, blocking and editing deeply. - You can explain why one shot looks expensive and another looks artificial. - You have hands-on experience making polished AI-generated videos, beyond individual impressive clips. - You know how to maintain character, location and visual continuity across shots. - You understand short-form hooks and retention, longer YouTube storytelling, and the demands of advertising. - You bring ideas proactively, challenge weak concepts and defend your creative choices. - You take ownership of deadlines and carry work from the first idea to the final export. - You’re curious about AI and constantly experimenting with what the tools can do.
Your portfolio and judgment matter more than your previous title or years of experience.
This role won’t suit you if - You need every shot explained before you can start. - You treat prompting as the whole creative process. - You settle for “good enough for AI.” - You prioritise beautiful visuals without a strong story. - You need someone to chase every deadline.
We’re looking for someone who can imagine something extraordinary, execute it, and make millions of people care.