About this role
We are SmartyMe - one of the leading microlearning apps in the world, used daily by millions of users across Tier-1 markets
Our mission is to make learning a daily habit for everyone. We scale through performance marketing, product excellence, and systematic growth.
Google Ads is a key growth channel for us , focused on Demand Gen , Search, and PMax.
Backed by an experienced cross-functional team, we actively leverage AI and automation to drive performance.
We're looking for an autonomous, hands-on specialist to own campaigns end-to-end, with strategic support from experienced leadership.
We offer performance-based compensation with top-of-market earning potential tied to results.
What You'll Do
- Own and scale Google Ads campaigns , primarily Demand Gen , alongside Search and PMax
- Work closely with the Creative Team , shaping creative strategy and testing new concepts
- Manage campaign strategy, structure, bidding, targeting, and budgets end-to-end
- Identify growth opportunities across audiences, placements, and markets
- Run experiments, optimize performance, and scale spend while maintaining profitability
- Leverage AI and automation to improve campaign efficiency and scalability
What We're Looking For
- 3+ years of hands-on Google Ads experience
- Strong Demand Gen expertise and proven experience with Search & PMax
- High ownership and autonomy - ability to independently execute initiatives and deliver measurable results
- Track record of scaling acquisition budgets while maintaining ROI targets
- Experience with B2C digital or subscription-based products
- Strong analytical skills and understanding of acquisition funnels (web2web, web2app, app)
Nice to Have
- Automation & AI - experience building custom workflows for campaign optimization and scaling
- Creative Production - ability to independently generate and test ad creatives using AI tools
- Experience scaling across multiple geographies and local markets
- Knowledge of GA4, GTM, attribution, and LTV-based optimization
Why You'll Love Working With Us:
- Innovative Environment: We're all about trying new things and pushing the envelope in EdTech.
- Health: company-provided medical expense compensation.
- AI solutions: АІ subscription and other tools.
- Balance: Flexible paid time off, you get 21 days of annual leave + 10 days of public holidays.
- Collaborative Culture: Work alongside passionate professionals who are as driven as you are.