Teamlead Influencer Marketing (f/m/d)

What you can expect

As Teamlead Influencer Marketing (f/m/d) at Kess Berlin , you will take strategic and operational responsibility for our influencer marketing activities and continuously develop this important growth channel. You will lead a team of seven, consisting of three full-time employees and four interns, and ensure that our influencer collaborations not only perfectly align with our brand but also make a measurable contribution to our company’s success.

You will combine a strong sense for creators, trends, and authentic storytelling with excellent analytical skills. You will challenge existing structures, develop efficient processes, and lay the foundation for scaling our influencer marketing activities sustainably and profitably.

Your responsibilities include:

- Team Leadership & Development: Professional and disciplinary leadership, coaching, and development of our influencer marketing team, consisting of three full-time employees and four interns.
- Strategy & Budget Management: Further development of our influencer marketing strategy and responsibility for planning, managing, and optimizing our campaigns and budgets. You will always keep brand awareness, customer acquisition, and profitable revenue growth in mind.
- Creator Relationship Management: Expanding and maintaining a strong network of relevant influencers, content creators, talent management companies, and agencies. You will identify opportunities for long-term partnerships and further develop existing collaborations.
- Negotiation Skills: Demonstrating confidence and professionalism in negotiations with creators, talent management companies, and agencies. You know how to negotiate convincing and commercially attractive terms.
- Performance & Analytics: Continuously analyzing and evaluating our influencer collaborations based on relevant KPIs such as revenue, ROAS, CAC, and ROI. You will identify optimization opportunities and derive data-driven recommendations for action.
- Process Optimization & Scaling: Analyzing, standardizing, and automating existing workflows. You have a strong drive to transform manual tasks into automated workflows (with the help of AI).
- Cross-functional Collaboration: Working closely with our Performance Marketing, Social Media, Creative, and E-Commerce teams to fully integrate influencer marketing into our overall marketing and growth strategy.

What we expect from yo u

Must-haves

- At least 4–5 years of professional experience in influencer marketing, ideally at a fast-growing D2C brand in the beauty, lifestyle, or fashion industry.
- Experience in the professional and disciplinary leadership and development of employees, as well as the ability to successfully manage a team through clear structures, priorities, and constructive feedback.
- Solid understanding of performance-driven influencer marketing and experience in managing collaborations based on commercial KPIs.
- Strong analytical skills and excellent Excel knowledge, particularly in working with large datasets, performance analyses, and reporting.
- Proficiency in common influencer marketing and analytics tools, as well as experience in data-driven campaign management and reporting.
- Experience in optimizing and standardizing operational processes, along with a good understanding of how to make workflows more efficient and scalable.
- Strong commercial mindset and the ability to make strategic decisions based on data, insights, and market potential.
- High level of initiative, strong organizational skills, and a hands-on mentality. You can maintain an overview even when managing numerous collaborations and projects simultaneously.
- Strong communication and negotiation skills, as well as a good sense for brand fit, creator selection, and long-term partnerships.
- Very good written and spoken German and English skills.

Nice-to-haves

- Experience in building and scaling operations and/or internationalization.
- Experience with tools such as Airtable, Kolsquare, Linkster, or comparable platforms for creator research, campaign management, and performance analysis.
- Experience with paid partnerships, partnership ads, and the integration of influencer content into performance marketing campaigns.

Benefits

- Discount on our products
- Discount on tickets purchased through Eventim
- EU remote work options
- Corporate benefits and Benefits.me platform
- Public transport subsidy or bike leasing
- GoFluent language platform
- Regular team events, summer and winter parties