Area Sales Manager

HaleonColombo, Western ProvinceOn-siteFull-timeSenior, 5–8 yearsListed 3 hours ago

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About this role

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

JOB PURPOSE

Lead and coordinate the sales field for force to achieve sales, distribution, visibility, and execution objectives across the assigned area. Deliver volume and value growth, strengthen distributor and retailer partnerships, coach the team to capture market opportunities, and ensure disciplined commercial execution that supports consumer and business objectives.

Dimensions of the role:

·    Direct supervision: Sales Representatives and Merchandisers/Sales Promoters.

·    Third-party supervision: Distributor of employees supporting the business.

·    Commercial scope: Distributors, retailers, trade channels, gross-to-net funds, visibility materials, budgets, debtors, return on investment and sales-force efficiency.

·    Geographic scope: [assigned region / territories].

·    Team size and budget: [depending on the territories].

KEY RESPONSIBILITIES

·    Deliver monthly, quarterly, and annual sales objectives across value, volume, distribution and visibility measures.

·    Lead, coach and motivate the field sales team to execute customer marketing, category and brand plans with excellence.

·    Set and cascade territory targets, sales volumes, discount budgets, and promotional allocations to field teams.

·    Develop and implement territory development plans that unlock current growth and build future sales potential.

·    Drive route-to-market, in-store execution and compliance with agreed sales-force recommendations and standards.

·    Plan stock requirements and work with relevant teams to minimize out-of-stock situations at distributors and trade levels.

·    Provide bottom-up sales forecasts and market input to support national demand and supply planning.

·    Use data analytics and management information reports to improve sales effectiveness, efficiency, and decision-making.

·    Compile weekly and monthly redistribution, pipeline stock and field performance reports for management review.

·    Monitor competitor activity and promptly share material market developments with Sales and Marketing leadership.

·    Coordinate new product launches and sales or marketing projects with Brand, Shopper/Customer Marketing and Activation teams.

·    Build strong relationships with distributors, retailers, private institutions and government institutions to strengthen competitive advantage.

·    Coordinate internally with Customer/Shopper Marketing, Medical Marketing, Brand, HR, Customer Service, Supply Chain, Finance and Quality teams.

·    Support recruitment, onboarding and capability development of Sales Representatives, Distributor Sales Representatives and Merchandisers.

·    Facilitate objective setting, periodic performance discussions and focused development planning for field teams.

·    Lead or contribute to regional, sales, sales-and-marketing, and project review meetings according to the agreed governance calendar.

·    Ensure prompt coordination with Quality and Brand teams on product complaints and required follow-up actions.

·    Ensure proper use and maintenance of company assets, including vehicles, laptops, mobile devices, connectivity equipment and cash floats.

·    Manage distributor commercial hygiene, including sales outstanding, approved cheque extensions, investments, claims, guarantees and business risk.

·    Operate in line with company policies, ethical standards, safety requirements and applicable laws.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

·    Graduates, MBA or equivalent postgraduate qualification is advantageous.

·    A full or part professional qualification from CIM, SLIM or a comparable institution is advantageous.

·    3–8 years of experience and exposure to managerial/team-management roles

·    Demonstrated experience in project management, negotiation, analytics and financial management.

Job Posting End Date

2026-11-27

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.