Manager, Marketing, LAC

Role Overview

The Manager, Marketing, LAC (Latin America & Caribbean) develops and executes go-to-market, channel, and product plans that generate demand, accelerate sell-out, and support profitable growth for Brother's Printing, Scanning, and Labeling portfolio, with a focus on Central America, the Caribbean, Colombia, and Ecuador.

This position works collaboratively with other internal groups, including but not limited to: Sales, Operations, Product, Finance, HR, and Legal, to develop strategies and effective execution to not only achieve, but exceed sales and budget goals, and gain critical market share.

The Manager leads multiple concurrent projects across countries, categories, and channels, with clear priorities, accountable owners, timelines, and budgets, as well as demonstrating strong leadership of different teams, key agencies and vendors, and channel partners such as retailers, eCom players, resellers, distributors, and end users.

Duties & Responsibilities

Go-to-Market and Channel Strategy

- Develop go-to-market, channel activation, and sell-out plans, in collaboration with Sales and partners, that will achieve sell-out goals in physical locations as well as in eCom environments.

- Execute solid retail/reseller partner programs that can serve as the framework for promotional, pricing, and other joint initiatives with each account. Expand the reach of our marketing efforts and co-create actions to drive demand.

- Drive consumer demand through several tools including: channel media, in-store displays, POS material, retailer salespeople training and incentive programs, promoter/merchandiser programs, and others.

- Monitor sell-out, stock availability, and inventory rotation by account and SKU; coordinate corrective actions with Sales and Operations.

- Coordinate content, creative assets, digital media, and partner communications with specialists, agencies, and corporate teams as needed, to support go-to-market priorities, channel activation, and conversion.

Campaign, Project, and Budget Management

- Execute the annual marketing plan, integrated project calendar, and budget across markets and channels.

- Design and execute marketing campaigns, seasonal promotions, and partner initiatives to drive brand growth and sales out. Deliver these projects on time and to high-quality standards by establishing clear ownership, scopes, milestones, and success metrics.

- Manage agencies and vendors against agreed deliverables, timelines, budgets, and performance expectations.

- Review project delivery and budget performance regularly; implement corrective actions and conduct post-implementation reviews. Achieve an efficient test and learning capability to continuously improve ROI and future execution.

- Coordinate with Finance/Credit, Sales, and Operations on promotion mechanics, approvals, funding, and processing.

Product/Category Management

- Analyze and optimize product lineup, product lifecycle, and pricing to improve competitiveness in each of the business areas and territories.

- Lead the MSRP, street pricing monitoring and adjustment, working with Sales.

- Lead the product launch process: line up, certification, product availability, channel training, partner activation, and demand generation, working with all relevant teams.

- Provide product expertise and guidance and become a subject matter expert. Execute the training plan for internal and external partners.

Analytics and Performance

- Analyze sell-in, sell-out, inventory, pricing, and promotion data by country, channel, account, and SKU; track sales uplift, return on marketing investment against agreed targets

- Align sell-out and inventory goals with Sales and Operations, using available and validated data.

- Present reports to management as needed.

Experience & Qualifications

Education

- Bachelor's Degree (or equivalent experience) Business, Marketing, or related field preferred

Experience

Minimum 7 years A combination of relevant experience spanning the following areas:

- Developing and executing go-to-market, channel, or trade marketing plans in Latin American markets.

- Driving measurable sell-out growth through retail, reseller, and eCommerce campaigns and programs.

- Overall product/category management.

- Managing multiple concurrent projects across countries, categories, budgets, and teams.

- Analyzing sales, inventory, and promotion data to improve performance

- Direct experience in Central America, the Caribbean, Colombia, or Ecuador preferred

Languages

- Spanish

- English

Software/Technical Skills

- MS Office (Excel, Word, PowerPoint, Access, Outlook etc.)

- Data visualization software (Power BI, Tableau, or equivalent)

- Design tools (Canva, Adobe Creative Suite, or similar)

Other Skills/Knowledge/Abilities

- Ability to prioritize simultaneous projects across markets and channels, manage dependencies, and deliver within agreed budgets on tight deadlines

- Ability to lead cross-functional execution and influence internal teams and channel partners through clear accountability and strong working relationships

- Ability to validate commercial data and translate insights into measurable actions

- Knowledge of Latin American retail, distribution, shopper behavior, and local market dynamics

- Accountability for results, with evidence of improving sell-out and investment effectiveness

- Excellent communication skills (verbal, written, interpersonal)

- Excellent presentation skills, with an ability to present to all levels of the organization

Additional Details for This Role

This role is a remote field-based role. A fixed office schedule is not an expectation of the position. #LI-Remote

Base Salary

- The targeted base salary range for this position is $100,000- $ 120,000 per year.

- Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

- This position is eligible for a 15 % bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.

- Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.