About this role
Job Requirements
Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.
We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sounds interesting?
Then come and join our global team as Marketing Manager Magnetic Resonance (f/m/d) 1.5T / MAGNETOM Flow, to help shape the future of MR imaging.
As a Marketing Manager (f/m/d), you will play a vital role in developing and implementing marketing strategies for our magnetic resonance imaging (MRI) solutions. You will work closely with cross-functional teams, including clinicians, engineers, communicators and external partners, to drive successful adoption of our products in the market.
Choose the best place for your work – Within the scope of this position, it is possible, in consultation with your manager, to work mobile (within Germany) up to an average volume of 60% of the respective working hours.
Even more flexibility? Mobile working from abroad is possible for up to 30 days a year under certain conditions and in selected countries.
Your tasks and responsibilities:
• As Marketing Manager you drive business growth and lead global outbound marketing activities for our MRI systems with 1.5T Tesla field strength and 70cm bore size, particularly MAGNETOM Flow. Platform (70cm).
• You are responsible for driving the creation and implementation of marketing strategies for cross-portfolio initiatives centered around ‘BioMatrix’, our latest technology to adapt MRI examinations to patients’ biovariability, as well as marketing activities around e.g. energy efficiency.
• You enable outstanding customer experience within your area of responsibility, encompassing online product representation, development of marketing and sales support materials, as well as both virtual and in-person customer engagements.
• You advise on all marketing-related topics for your segment and echo market needs into the organization, in close collaboration with solution owners.
• You are responsible for defining and validating marketing claims in context of the release process for medical products (CE / FDA clearance).
• You adopt and implement (digital) marketing guidelines, programs, and standards into the organizational unit.
• You conduct market research and support in determining effective pricing, bundling and positioning structures. You contribute to budget planning and complete marketing-related reporting tasks.
• You represent Siemens Healthineers at major industry congresses, visit reference sites, and attend key customer events.
To find out more about the specific business, have a look at Magnetic Resonance Imaging.
Your qualifications and experience:
• You hold a university degree in Marketing or Business, Human Medicine, Medical Technology/Science, Engineering, Physics or an equivalent field.
• You impress with many years of experience in the field of MR imaging, particularly in clinical context. Knowledge of MR image interpretation and protocol configuration is highly advantageous.
• You already have extensive, long-term professional experience and further qualifications in this field, but no degree? Then we would also be delighted to receive your application.
• You have comprehensive understanding of the MRI market, specifically of the 1.5T segment and understand what workflow efficiency and clinical excellence mean for our customers. Sales or business management experience is a plus.
• You have a solid understanding of marketing principles and tools and are very confident in presenting in front of groups, as well as in utilizing presentation software such as PowerPoint.
• In an optimal scenario, your profile is complemented by your expertise in launching and promoting medical products, as well as your know-how of defining and validating marketing claims in context of the Medical Device Regulation (MDR).
Your attributes and skills:
• You have very good English language skills and are confident within an international environment; German language skills are a plus.
• You have a creative, innovation-oriented mindset coupled with strong communication skills, which help you to translate customer feedback into compelling, target group-oriented marketing materials.
• You excel at storytelling and customer engagement. You communicate complex concepts clearly and build meaningful, trusted relationships.
• You impress with your strong presentation and moderation skills, even in front of international audiences.
• You are willing to travel approximately 20% of the time in order to represent Siemens Healthineers at customer events.
Depending on the experience and qualifications background of the applicant, task enrichment into the area above the general pay scale is possible.
Our global team:
Siemens Healthineers is a leading global medical technology company. 74,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.
Our culture:
Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success.
Check our Careers Site at https://www.siemens-healthineers.com/de/careers
As an equal opportunity employer, we welcome applications from individuals with disabilities.
Wish to find out more before applying? Contact us: [email protected], if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is Antonia Hanke.
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