Social Media Manager

Job Title: Social Media Content Creator Job Description
We are seeking a creative and culinary-savvy Social Media Content Creator who develops content worth craving. In this role, you concept, shoot, edit, and publish social-first content across platforms, bring recipes and food moments to life, and manage day-to-day community engagement. You balance brand priorities with cultural trends, collaborate closely with cross-functional teams, and use performance insights to continuously improve and amplify standout content.
Responsibilities
- Concept, shoot, edit, and publish social-first content, including Reels, TikToks, photos, Stories, and captions that drive engagement and brand affinity.
- Bring recipes, food moments, product stories, and social trends to life in ways that feel authentic to the brand and compelling to our audience.
- Build and manage a content calendar that balances brand priorities, cultural moments, and audience interests, ensuring a consistent and relevant posting cadence.
- Partner with the Brand team on larger content shoots, contributing creative ideas and ensuring deliverables align with social media best practices.
- Manage day-to-day community engagement, including responding to comments, sharing creator content, and proactively joining relevant conversations beyond our own channels.
- Represent the brands warmth and personality in every interaction, while recognizing and escalating customer or product-related questions when appropriate.
- Collaborate with the Influencer team to bring high-quality creator content onto brand channels and integrate it seamlessly into the social content strategy.
- Work closely with Brand, Sales, culinary leadership, and other partners to turn recipes, retail launches, and key brand moments into engaging social content.
- Track content performance using social analytics tools, identify what is resonating with the audience, and apply those insights to improve future content.
- Help identify standout content suitable for paid amplification and coordinate with relevant teams to support promotional strategies.
- Coordinate content reviews and approvals with internal teams and agency partners to ensure timely publishing and brand alignment.
- Continuously refine processes and content approaches to keep social channels moving forward and improving over time.
Essential Skills
- At least 3 years of professional social content creation experience, ideally within food, beverage, consumer packaged goods (CPG), or hospitality.
- Professional culinary experience, with strong comfort working in the kitchen and the ability to make food look as appealing on camera as it tastes in real life.
- Hands-on experience creating social-first content for platforms such as Instagram (including Reels and Stories), TikTok, and other visual social channels.
- Proficiency in shooting and editing short-form video and photography tailored for social media formats.
- Demonstrated ability to manage a social content calendar and align content with brand priorities and cultural trends.
- Experience in social media marketing, including community engagement and audience interaction.
- Ability to track and interpret social performance data to inform content decisions and optimize future posts.
Additional Skills & Qualifications
- Preferred experience working with emerging brands and helping build social presence from the ground up.
- Experience collaborating with influencers and creators, including integrating user-generated content (UGC) into brand channels.
- Familiarity with social analytics tools for monitoring performance and identifying trends.
- Exposure to paid content amplification strategies and identifying organic content suitable for promotion.
- Strong storytelling skills, especially in translating recipes, product launches, and brand moments into compelling social narratives.
- Excellent written communication skills for crafting engaging captions and community responses.
- Ability to work cross-functionally with brand, sales, culinary, and agency partners in a fast-paced environment.
Work Environment
You work in a dynamic, content-driven environment that blends kitchen creativity with digital storytelling. Expect to spend time both in culinary settings, preparing and styling food, and behind the camera capturing photos and short-form video for platforms like Instagram and TikTok. The role involves regular collaboration with brand, sales, influencer, and agency teams, as well as active engagement with online communities. You manage a content calendar, use social analytics tools to monitor performance, and participate in larger content shoots. The atmosphere is fast-paced, trend-aware, and highly collaborative, with a focus on authentic, warm interactions and visually appealing food content. Attire is practical and appropriate for both kitchen work and on-camera production, ensuring comfort and professionalism while handling food and equipment.
Job Type & Location
This is a Contract position based out of Minneapolis, MN.
Pay and Benefits
The pay range for this position is $28.00 - $60.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If eligible, the benefits
available for this temporary role may include the following:

Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Job Type & Location
This is a Contract position based out of Minneapolis, MN.
Application Deadline
This position is anticipated to close on Oct 31, 2026.
Workplace Type
This is a fully onsite position in Minneapolis,MN.

About Aston Carter

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email [email protected] for other accommodation options.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.