About this role
JOB TITLE: 100% REMOTE - Senior Brand Manager – National Restaurant Chain
TYPE: 100% REMOTE in the United States, however, due to state-specific regulatory requirements, we can not support remote work from the following states: Alaska, California, and Hawaii.
COMPENSATION: $130,000 - $140,000 base salary range + annual bonus potential!
IDEAL CANDIDATE:
- Experienced leading and managing brand calendar
- Experience managing a team
- Experience in QSR (Quick Serve Restaurants), food & beverage, retail, hospitality, or consumer brands preferred
DETAILS:
- The Senior Brand Manager is accountable for brand strategy, marketing calendar management, and creative oversight.
- Key responsibilities include building and stewarding an insights-led annual marketing calendar, developing compelling promotional and brand initiatives that populate the calendar, and bringing all activities to life across paid, owned, and earned channels with high-quality, effective execution. This position will also play a primary role in overseeing media and the relationship with the media agency.
- Reporting to the Senior Director of Brand Marketing, the Senior Brand Manager will manage two direct reports: Manager, Graphic Design & Art and Associate Manager, Brand Marketing.
- A Marketing Operations Associate will not report into this role but will partner closely to support execution.
- This is a critical position within the Marketing organization, accountable for both setting brand strategy and ensuring it is executed with excellence.
- The role is intentionally hands-on—the Senior Brand Manager is expected to lead, build, and deliver the work, not simply direct it.
FOCUS
Brand Strategy & Stewardship
- Own brand positioning, messaging, tone, look and feel, and brand guardrails
- Ensure consistent application of brand voice and visual identity across all channels
- Translate insights and performance into actionable brand strategies
- Annual Marketing Calendar Leadership
- Build and manage a 6+ month forward-looking marketing calendar
- Ensure the right balance of traffic-driving and brand-building initiatives to meet business goals
- Define initiative timing, sequencing, and success metrics
Promotions & Campaign Strategy
- Lead development of promotions and key initiatives across cross-functional teams
- Define offer strategy, messaging, and business objectives
- Ensure campaigns align to brand strategy and deliver against business objectives
- Channel Planning & Media Integration
- Define channel roles across paid, owned, earned, and in-shop environments
- Ensure channel requirements, asset needs, and readiness timelines are clear
- Partner with media agency on planning, execution, and optimization
Creative Leadership & Development
- Own and develop clear, strategic creative briefs that translate strategy into execution
- Lead end-to-end creative development across internal and external teams
- Provide clear, consolidated feedback tied to strategy, brand standards, and performance
- Ensure creative is developed for channel-specific formats and optimized for performance
Agency & Partner Management
- Manage creative agency roster, including partner selection, scope, and performance
- Partner with PR agency on earned media strategy and key moments
- Hold agency partners accountable for quality, performance, brand adherence, and timelines
Cross-Functional Leadership & Execution
- Partner with Operations, Digital, Finance, and Field teams to align on initiatives
- Drive readiness, coordination, and execution across all functions
- Operate as a hands-on leader-personally driving progress and solving problems
- Experimentation & Performance Optimization
- Establish and lead a testing and learning agenda across campaigns and channels
- Use data and insights to refine strategies, creative, and channel plans
- Drive continuous improvement without compromising brand consistency
Reporting & Operational Excellence
- Lead post-campaign analysis and translate findings into clear actions
- Provide leadership visibility into performance and calendar health
- Build and maintain operating rhythms, processes, and governance
Team Leadership
- Manage and develop direct reports across creative and brand/production functions
- Foster a collaborative, high-performing team environment
- Establish clear expectations, processes, and development opportunities
EXPERIENCE, EDUCATION AND BEHAVIORS
- Bachelors degree in Marketing, Business, or related field preferred
- 7–10+ years of progressive experience in brand, integrated, or category marketing
- Experience in QSR, food & beverage, retail, hospitality, or consumer brands preferred
- Proven ability to lead brand strategy (positioning, messaging, voice, identity) and translate it into execution
- Demonstrated success building and managing high-velocity marketing calendars with 6+ month forward planning
- Strong creative leadership experience, including briefing, feedback, and overseeing development across internal and external teams
- Experience managing creative, media, and PR agencies, including performance and ways of working
- Experience overseeing production for brand content (photo/video) and/or in-shop creative ecosystems preferred
- Strong strategic thinker with ability to connect brand, creative, and business outcomes
- Highly hands-on operator who drives work from concept through execution
- Clear and decisive communicator with strong judgment and prioritization skills
- Collaborative cross-functional leader able to influence without direct authority
- High level of organization with strong planning and calendar discipline
- Creative judgment and ability to evaluate work against brand and performance goals
- Learning mindset with focus on testing, iteration, and continuous improvement
- Ability to balance brand-building with performance-driven marketing
If you are interested in pursuing this opportunity, please respond back and include the following:
- MS WORD Resume
- required compensation.
- Contact information.
- Availability
Upon receipt, one of our managers will contact you to discuss the position in full detail.
JASON DENMARK
Recruiting Manager
INTERMEDIA GROUP, INC.
EMAIL: [email protected] (mailto:[email protected])
LINKEDIN: https://www.linkedin.com/in/jdenmark