Marketing Demand Generation Manager

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Demand Generation Manager

About the Role

We are looking for a Demand Generation Manager to lead B2B demand generation initiatives focused on creating, nurturing, and converting high-quality leads into sales opportunities.

This role will work closely with Sales and Marketing teams to develop integrated strategies and campaigns that drive pipeline growth. The ideal candidate combines expertise in lead generation, CRM, B2B communications, paid media, and Account-Based Marketing (ABM) with a strong analytical and results-oriented mindset.

Key Responsibilities

- Develop and execute the B2B demand generation strategy , aligned with business and sales priorities.
- Plan and implement integrated lead generation campaigns designed to generate qualified opportunities and support pipeline growth.
- Partner closely with Sales teams to identify priority audiences, market segments, and target accounts.
- Develop and execute Account-Based Marketing (ABM) initiatives for strategic accounts.
- Leverage CRM platforms to support lead segmentation, management, tracking, and conversion throughout the funnel.
- Design and implement lead nurturing strategies to move prospects through the buyer journey and increase conversion into sales opportunities.
- Develop B2B communication strategies and campaigns tailored to different audiences, industries, and stages of the customer journey.
- Plan, manage, and optimize paid media and digital campaigns focused on demand and lead generation.
- Track campaign and funnel performance, using data and insights to identify opportunities for optimization.
- Monitor key metrics such as lead volume, conversion rates, cost per lead, MQLs, SQLs, and pipeline contribution , as applicable to the organization.
- Collaborate cross-functionally with Sales, Marketing, Digital, CRM, and Business Intelligence teams .
- Manage external agencies, partners, or vendors supporting campaign execution, when applicable.
- Translate campaign results and customer insights into actionable recommendations to continuously improve demand generation performance.

Qualifications

- Previous experience in Demand Generation, B2B Marketing, Growth Marketing, CRM, Digital Marketing , or related areas.
- Strong experience with lead generation and lead nurturing strategies .
- Experience working with CRM platforms and sales/marketing funnels .
- Solid understanding of B2B marketing campaigns and digital acquisition channels.
- Experience with or strong knowledge of Account-Based Marketing (ABM) .
- Strong analytical skills and the ability to turn data into actionable business insights.
- Ability to partner effectively with Sales and other cross-functional stakeholders.
- Strong communication, project management, and organizational skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.

Preferred Qualifications

- Experience within the technology, hardware, services, SaaS, or B2B solutions industries.
- Experience partnering directly with Sales organizations to drive pipeline.
- Familiarity with CRM and marketing automation platforms , such as Salesforce, HubSpot, Marketo, or similar tools.
- Knowledge of account segmentation, lead scoring, nurturing journeys, and campaign optimization.
- Experience managing digital media initiatives focused on lead acquisition and conversion

We believe in treating each other with respect and dignity. We judge all applicants and employees by their qualifications, demonstrated skills and achievements without regard to race, color, religion, gender, gender identity or expression, national origin, ethnicity, sexual orientation, sex, age, disability, veteran status, marital status or any other characteristic protected by local law. When necessary, Lenovo will provide reasonable accommodations for employees with disabilities or those with special religious requirements. All employees help to create a positive work environment by adhering to these standards.