About this role

- Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps

- Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging

- Build growth, activation and retention strategies to increase ARPU

- Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs

- Use AI to automate manual work and to speed up campaign creation, QA and reporting

- Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)

- Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows

- Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them

- Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)

- Structured, methodical and confident sharing ideas with the team

- Must have an interest in crypto

🪙 Annual BORG bonus

⏰ Genuine remote and flexible working

🏖 25 days annual leave plus local bank holidays

📚 Learning and development budget

💻 MacBook and home office budget

✈ Team and company-wide retreats

📱 SwissBorg Premium account

💰 VSOP share options

🤗 BORG welcome bonus