About this role
About the Role
We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com.
This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.
What You'll Do
- Own the email calendar end to end: planning, briefing, build, QA, send, and reporting.
- Partner weekly with men's and women's merchandising to turn the product pipeline into a story-led send plan: launches, restocks, core franchises, seasonal edits.
- Write and shape product-first briefs so copy, creative, and merchandising all serve the same point of view.
- Manage lifecycle flows and improve them on a steady cadence.
- Build and maintain segments so the right customer sees the right product at the right time.
- Work closely with CX to understand what customers are asking, loving, and confused by, and bring that back into how we communicate with customers.
- Own the channel's numbers. Revenue per send is the headline metric, backed by click rate, conversion rate, and unsubscribe rate. Every send has to earn its place in the inbox, and the numbers are how we know it did.
- Report weekly on channel performance and act on what the numbers say to keep improving relevance and results.
- Be the last line of defense on every send. Every detail meets the standard you set. If it isn't there yet, you continue to iterate until it is.
Who you are
- 1–3 years in email, CRM, lifecycle, or merchandising at an apparel brand.
- Obsessed with product and product marketing. You know what makes a garment special and you can explain fabric, fit, and details in a customer oriented way.
- Strong merchant's instincts: you think in assortment, sell-through, and what the customer will actually wear.
- Customer centric. You think about the email journey as one story, from subject line to email body to landing page, and you make sure each step relates to the next.
- A high bar for taste. You notice when an image, a line, or a layout is slightly off, and you fix it before anyone else sees it.
- A high bar for brand first principles. You know what the brand is and isn't, you can articulate why, and you say no to a send, a subject line, or a promotion that doesn't fit, even when it would perform.
- Comfortable in an ESP (Klaviyo preferred), with segmentation, A/B testing, and reading a dashboard.
- Organized and detail oriented. You’re able to maintain the email marketing calendar and schedule emails well ahead of time.
Logistics
• Reports to: VP of Digital
• Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week
• Type: Full-time, exempt
Benefits
Health/Dental/Vision:
- We’ve got you covered – Buck Mason takes care of 80% of the monthly cost for employee-only plans. That 20% not covered gets deducted from your bi-weekly paycheck.
- Dependents – Buck Mason takes care of 50% of the monthly cost and 50% comes out of
your bi-weekly paycheck.
- We offer a wide range of PPO and HMO options through Anthem, with Vision and Dental plans
through Principal.
Plus, we’ve got HSA and FSA options to keep things flexible.
- 401k:
We’re all about planning for the future. Buck Mason matches 100% of your first 3% contribution,
and 50% of the next 2%. So you get a max match of 4% from us if you chip in 5%. Not too shabby, right?
Other Perks:
- We offer an $80 cell-phone reimbursement for your monthly phone plan (excluding the device)so you can make those important calls on us.
- Every month, you can ask us for a $50 wellness reimbursement. Use it for gym memberships,fitness classes, or mental health expenses – it’s up to you.
- Maternity Leave – 12 weeks of paid leave
- No probationary period to be eligible, State funds first (disability, Paid Family Leave, etc.) Buck Mason covers the remainder of employee’s bi-weekly salary
- Paternity Leave – 4 weeks of paid leave
No probationary period to be eligible
State funds first (disability, Paid Family Leave, etc.)
Buck Mason covers the remainder of employee’s bi-weekly salary
Sasha Koehn and Erik Allen founded Buck Mason in 2013 to simplify the American wardrobe. Meeting as neighbors in Venice Beach, they started designing and selling clothes out of a small studio off Abbot Kinney Boulevard. Sasha built the website and Erik created the brand’s first collection of jeans and tees. Taking an architectural approach to design, they built each piece to last far beyond a single season. Obsessed with quality, they worked with local mills and factories to create the finest fabrics down to the thread. Today, Buck Mason offers a broad range of clothing and accessories with a continued commitment to making high-quality, modern American classics.
Here at Buck Mason, we're all about transparency and fairness, especially when it comes to compensation. While the base salary range for this role is $75,000.00 - 85,000.00 per year, your total compensation package may include commissions, bonuses and other perks tailored to your performance and dedication to our craft.