About this role
Meta’s Cross-Functional (XF) APAC Products team spots emerging trends that start in APAC, turns them into products we can monetize, and scales what works to the rest of the world. Working closely with local markets and our business teams, we define new ways to build, launch, and scale solutions from the APAC. Our current focus is on a portfolio of new AI products, led by AI-generated content (AIGC) products for businesses.
We're looking for an experienced business product marketer to lead the go-to-market strategy for AIGC and AI B2B solutions for SMBs and enterprises. These are standalone products with no existing playbook, so the work is 0-to-1: naming, positioning and messaging, pricing and monetization, and go-to-market plans and activations, starting in APAC launch markets. You'll bring market and competitive insight, especially from the APAC region. You'll shape product strategy with the product team, and partner with teams across Meta. This role suits someone self-driven, curious about AI, and excited by APAC's distinct market trends.
Responsibilities
Lead go-to-market strategist for a portfolio of new AI products, from alpha through scaled launch, with the product team
Drive the foundations of go-to-market strategies: naming, positioning, messaging, pricing, and monetization models, working with Product, Finance, and sales, and partnership teams
Drive successful go-to-market activations across multiple internal sales and partnership teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
Run inbound work: market assessments, customer research, and competitive analysis focused on AI trends from the APAC. Turn these into product requirements and roadmap input that can scale globally
Drive cross-functional projects across Meta that build new, innovative solutions for AI developers and businesses to ensure that products and solutions are incorporated in a consistent and strategic manner
Ensure the right level of alignment, consistency, and flexibility in approach across regions and verticals, with the goal of scaling impact while meeting market-specific needs
Partner with teams across the business and consumer marketing teams on outbound marketing and advertising strategies to drive awareness, adoption, and long-term engagement
Qualifications
10+ years of professional experience in technology, product marketing, product management, strategy or management consulting, including 3+ years in product marketing or product management
Experience taking new products to market from scratch (0-to-1), including naming, positioning, pricing and launch planning
Experience leading cross-functional teams through influence and resolving competing perspectives
Experience managing multiple projects at once and working independently in an ambiguous, fast-changing environment
Experience communicating effectively with technical, business and external stakeholders
Bachelor's degree in business, marketing or a relevant field Experience with B2B solutions for both SMB and enterprise segments
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
MBA or Master's degree
Experience working in or with APAC markets, including familiarity with China's technology ecosystem
Experience marketing generative AI, AIGC or other AI products
Experience developing pricing or monetization models for new products
Demonstrated use of AI tools to redesign workflows and drive measurable impact
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies